Social Media Use By

Employees How A Policy Can Guide Without

Hampering Benefits

Mark Mathson, Inbound Marketing Strategist

Agenda

• The Dinner Party • Purpose Built Policy• Value of HR in Process• Intersection of Policies• Adapting to Change

The Dinner PartyConversations on Social Media

Fast Moving Stream

Photo: Will Lion

Customer Service Benefit

Images credit: Shimon Sandler

Marketing Benefit

Photo: Laurel Centre

Recruiting Benefit

Photo credit: James Laing

Morale Benefit

Photo credit: Mo Elnadi

Keeping Tabs - Monitoring

Products

Industry

Brand

Purpose Built Policy

Social Media Policy, Not Computer

Policy

Photo credit: Mike Baird

Areas of Focus: Networks, Platforms

Example Policies

http://bit.ly/social-media-policies

Graphic credit: Dragan

Best Practices • Create two policies• Employee ambassadors• Give boundaries• Teach benefits of policy• Brand building post publicly • Link to other policies, make it

easySource: Social Media Policy Report

Value of HR in ProcessAdvisor and Advocate

Bringing Perspective

Photo credit: Daniela

Advocate Company Communications

Photo credit: Andrew Kent

Intersection of PoliciesMarketing, HR, IT, Legal

Key Players Perspectives

Combined Effort

Adapting to ChangeBeyond Social Media

Change In Human Condition

Photo credit: Kenneth Lu

Principles vs. Policieshttp://bit.ly/cola-policy

“Have fun, but be smart.”

Q&AMark Mathson, Inbound Marketing

Strategist

http://markmathson.com/@MarkMathson