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Social Media Strategy Guide for publishers from LJ Interactive taken from the "Start Talking" Seminar on 18th March 2011 at the Oxford Internet Institute. Content delivered by Dr Bernie Hogan, David Stephens and Liz Murray.
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Start Talking SeminarSocial Media for Publishers
March 18th 2011
Key Note Speech from Oxford Internet Institute’s Dr Bernie Hogan
Introduction from David Stephens
Managing DirectorLovell Johns Group of Companies
Why bother? Benefits of Social MediaHow on earth do I quantify success? GoalsWhere do I start? Planning of a campaignI’ve heard of some of these Major Social Media PlatformsCan I ditch the dull offline stuff now? Integration But… what else is there? External Social
NetworksPleeeease make my life easier ToolsLet the expert take the strain Dr Bernie HoganYour turn…… Time to pick our brains
Why Social Media?
• Your audience is probably there already!
• Stats Widget
• People are looking for content that is easily accessed, shared and rated
• Good opportunity to build readers by connecting with own groups or external groups
• There are at least 10-15 key areas to target within social media this could mean 15 new revenue streams
• Additionally, possibilities are endless for niche groups to connect and develop relationships with
• It’s also about being found……
Goals and Objectives
• Goals
• Objectives
• Measuring
Planning of a campaign
• Segmentation
• Plan or just do?
• Scheduling / time allocation
• Involving others
Your Website / Blog
• Use your website / blog to help your social media efforts
• Search engine optimisation
• Dissemination of content
• Creating your own social network?
Social Media Platforms
The Social Media Wheel
Twitter speak
• @USERNAME – this is how you can talk to someone• To follow – to follow someone elses feed• RT@USERNAME – retweet someone elses content• #HASHTAG – tag something – useful for users and
google (i.e. #LBF2011)• DM – Direct message – can only be done if users follow
each other• Follow Friday – a weekly event where tweeters
recommend others to follow
Other areas to consider
• Other Social Media sites
• Social Bookmarking
• Social Search
Integration
• Integration between all your social media activities
• Social and Online integration
• Social and Offline integration
• Think social, online and offline all at once!
External Niche Networks
• Identify key external target groups
• Connect with these groups
• Continue and develop relationships
There are endless possibilities here……….
Tools
Summary
• Decide on goals
• Planning how to get there
• Segment, segment and segment
• Continuing execution
• Results
• Moving forward / keeping up to date
Key Note Speech fromDr Bernie Hogan
Research FellowOxford Internet Institute
Your turn…….
Any questions please
Thankyou for listening
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