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Closing keynote for Digital Innovators Summit 2012 - Berlin March 13, 2012. Feedback welcome: [email protected] or #sreetips or @sree on Twitter
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Social Media Talk @DISummit #disummit
Prof. SREE SREENIVASANColumbia Journalism School
Social- & digital-media blogger, CNET News | bit.ly/sreetips
[email protected] | www.sree.netTwitter: @sree
Facebook.com/sreetips | Facebook.com/sreenetSocial Media Guide: bit.ly/sreesoc
Track on Twitter: #sreetips
TV: Wednesday mornings at 6:50 am on WCBS-TV in
NYC
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
bit.ly/shortycards
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sign of the times: Is the most digital cover ever?
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sign of the times: Hashtags on mag covers
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
The Dirty Secret of Social Media:
Almost everyone will miss almost everything
you do on social media
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hashtracking #smwknd
bit.ly/smwkndht
Facebook.com/sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Facebook.com/james.stavridis
Admiral James Stavridis, commander of NATO’s operations in Libya
Social Media Trends
Prof. Sree SreenivasanColumbia Journalism School
[email protected]: @sree
Facebook.com/sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Social Media Keeps Going Global
Source: CheckFacebook.com
Source: CheckFacebook.com
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
bit.ly/sreesoc for this map
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hey, Are You Listening?
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Hey, Are You Listening?
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New World of Hiring
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)This time: Timeline, cover image, subscribers, smarter lists
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
Facebook.com/zuck
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
Going back in Zuckerberg's Timeline
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New Facebook (again)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
New on LinkedIn: LinkedIn Today
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps - LinkedInLabs.com
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps - LinkedInLabs.com
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
LinkedIn Maps - LinkedInLabs.com
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Pinterest & Magazines
Is it for you? It depends.
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Pinterest & Magazines
• Fastest independent social network to 10 million unique users
• Driving more referral traffic to many publishers than Google+, YouTube and LinkedIn combined
• A top driver of traffic to some women's and food magazines. Eg, Already drives three times the amount of traffic to Cooking Light compared to Facebook
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Change Your Media Diet
• Mashable• PaidContent & GigaOm• ReadWriteWeb• LifeHacker• BusinessInsider
o 10 Things Your Need to Know This Morning
• CNET News & SreeTips Social-Media Blog: bit.ly/sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Sustainable Social Media
• Use HootSuite or Tweetdeck to manage various accounts
• NutshellMail to get your social media alerts via email
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
Social Media Success Formulahelpful useful
informative relevantpractical
actionable timely
generous credible
brief entertaining
fun occasionally funny
All your Tweets, Facebook posts, etc, should have as many of these attributes as possible…
Social Media Talk @DISummit #disummit
Prof. SREE SREENIVASANColumbia Journalism School
Social- & digital-media blogger, CNET News | bit.ly/sreetips
[email protected] | www.sree.netTwitter: @sree
Facebook.com/sreetips | Facebook.com/sreenetSocial Media Guide: bit.ly/sreesoc
Track on Twitter: #sreetipsTV: Wednesday mornings at 6:50 am on WCBS-TV in
NYC
