How To Socialize Your Talent Strategy: Making

Social Media Matter

Brett Farmiloe @thatpassionguyZach Hubbell @zachhubbell

Today’s Mission

The Road

3 Things Every Company Needs

How to measure Social Media

Our Boss

Saw a changing world

Saw Social Media As A Suitor

Saw us

Social Media Managers

• Help companies recruit through social media

• Manage Jobing social media outlets

• Keep a pulse on what’s going on

3 things a Company Needs in Social Media

Significance

350 million active users.

50% of those active users log on in any given day.

Average user spends 55 minutes

per day.

More than 3.5 billion pieces of

content shared each week.

700,000 local

businesses have active pages.

Facebook is an Internet

>=

Facebook has given small companies a presence.

It’s given big business a personality.

And it’s given recruiters a talent channel

How do you use Facebook to recruit?

Step 1: Build a Facebook Page

http://www.facebook.com/pages/create.php

Step 2: Build the Community

Step 3: Incorporate Jobs Into The Page

Then, enjoy your asset.

In 2009, a hacker got some inside info from Twitter…

The documents said that there were 25 million users in

2009…

100 million users in 2010.

And that Twitter will be the pulse of the planet when it hits 1 billion users in 2013.

As Twitter becomes increasingly popular for businesses to use, recruiters need to make sure they are:

• Using Twitter effectively• Not there ‘just to be there’• Seeing a return on their time

These objectives are achieved by the way recruiters choose to tweet.

So what’s this mean for recruiting?

Recruiters can Respond & Answer Questions…

Questions usually come in through your @replies tab.

Recruiters Can Listen and Start Conversations…

Listening to Candidates

The “Cisco Kid”

Last, but not least…

…promote what you want to promote

Twitter: A search engine too popular to be ignored.

#3

A Place to Lead Candidates To

Career Center

Open Jobs on Career Center

How To Measure Social Media

Number of Fans & Followers

1,000 True Fans

Someone who will purchase anything and everything you produce

1,000*$100= $100,000

If you add one fan a day, it

would only take you 3 years to

have 1,000 fans.

This is what it looks like when you are an admin of a page

Number of Interactions

Interactions = Advertisements

Aka- Word of Mouth on Steroids

Click on Insights

Traffic

Click on “Edit Page”

Google Analytics

Social Media Effectiveness Chart

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