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May 20th, 2009
Social MediaA presentation by Leanne Allbrook
May 20th, 2009
“Social media is a shift in how people discover, read and share news, information and content.”
- www.wikepedia.com, May 2009
TechnologySociology
May 20th, 2009
An Overview of Social Media Elements
May 20th, 2009
Implementing a Social Media Strategy
Step 1: PlanningWho do we want to reach?What are the objectives?How will we measure the results?How will social media be connected with/integrated into digital strategy as a whole?
Step 2: Deciding where to focus attentionWhich social media platforms will we focus on?
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May 20th, 2009
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May 20th, 2009
Flickr
Groups and communities
created around photos and videos
depicting a common interest.
The web is a visual medium that shows life…
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Examples:
http://ichnstudentcommunity.ning.com
http://accessprogram.ning.com
http://becaschileichn.ning.com
http://connect.state.gov
http://www.govloop.com/
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- Karen Huffman “Computers in Libraries 2009”
May 20th, 2009
Some Conclusions•Interactive social media will inevitably continue to expand and is fundamental for the future of public relations.
•Social media can and most often should be used to support more traditional publication methods.
•Plays a major role in internet trafficking.
•Unique, high-quality content (information) is key.
•The only constant is change….
and well, the sky is the limit!
