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Tranoï, NYC, 23 February 2016
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
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New EU consumer contracts legislation: are you compliant?
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
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Transposition of Directive 2011/83/EU on consumer rights: by 13 June 2014!!
Achieving a real business-to-consumer (B2C) internal market, striking the right balance between a high level of consumer protection & competitiveness of businesses.
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
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10 most important changes for consumers buying online1. Elimination of hidden charges and costs on the
internet2. Increased price transparency3. Banning pre-ticked boxes on websites4. 14 days to change your mind on a purchase5. Better refund rights6. Introduction of a EU-wide model withdrawal form7. Eliminating surcharges for the use of credit cards
and hotlines8. Clearer information on who pays for returning
goods9. Better consumer protection in relation to digital
products10.Common rules for businesses will make it easier
for them to trade all over EuropeSocial media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
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New EU regulation on online dispute resolution for consumer disputes: did you see it coming?
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
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Introduction of EU regulation 524/2013 on online dispute resolution for consumer disputes: by 9 January 2016!!• Online dispute
resolution platform
• Fashion businesses engaging in online sales or service contracts with consumers must provide consumers with accessible electronic link to ODR platform on their websites
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
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Privacy and cookies policy: a must-have for any fashion brand with a presence online
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
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Privacy and cookies policies for fashion brands
• EU framework
•Social media and data collection: what obligations for fashion brands?
•Enforcement of e-privacy directive by data protection authorities: not a joke!
•Opt-in for cookies
•The issue with safe harbour
•How to draft solid privacy & cookies policiesSocial media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
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Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU
Annabelle GaubertiIalci [email protected]@ialci1901 on Twitter
Social media & online marketing: best conduct guidelines for fashion & luxury businesses in the EU