Social Media & Online Branding for Sales & Marketing Professionals

1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1

Enlargeas a Human Being

Excelas a Social Media Being

Evolveas a Personal Brand

2Copyright © 2013 Dr. Amit Nagpal All rights reserved.

SOCIAL MEDIA & ONLINE BRANDING

FOR SALES & MARKETING

PROFESSIONALS

Dr Amit Nagpal, New Delhi


• 0- Introduction

• 1-Formula for Social Media Mega Success• a) Mindful Content• b) Passionate Engagement• c) Heartfelt Collaboration

• 2 The Art of Storytelling

• 3 Building Online & Offline Communities• (& Understanding the Uniqueness of each platform)

• 4 Conclusion

• 5 Q & A

Description

Agenda


Social Media Mega Success


Discussion

Start with listening (Google alerts, Twitter search, Alltop blog search etc)

Read and observe

What is Social Media?What is a Brand?


Social Media Mega Success=

Mindful Content + Passionate Engagement + Heartfelt Collaboration

Formula for Social Media Mega Success







Takes commitment and focus to connect with people Inspiring trust & handling negative perceptions Too many relationships to handle Handling large communities (community members handle

negative comments) Start with a bang (welcome message) Personalised messages on special occassions Apply offline ideas online Balancing visibility with credibility (eg Linkedin endorsement) Do not disappear into the thin air Say it loud and clear (I care, we care)

Its All in The Relationship


The Art of Storytelling



Why tell stories? (making stories and telling stories)

Demonstrating our sincerity and passion

Balance drama vs sincerity

Inspire your customers to share stories

Infographics-Visual Storytelling

I have found my hero and he is me. George Sheridan

The Art of Storytelling


Infographics



Do the right things first and then create the right perception

Show Not Tell

Hashtags #passion #mypassion on Twitter

Tools for creating right perception Wefollow.com Klout/Peerindex/Kred story Favstar.fm Create your own video (onetruemedia.com)

Aesthetics & Perception



Building a Community


Demonstrating leadership on social media Demonstrating other soft skills Demonstrate that all comments and opinions are respected,

dialogue and dissent is welcomed and even encouraged

Communication leads to community, that is, to understanding, intimacy and mutual valuing.- Rollo May

Building a Community



Understanding the Uniqueness of each platform


What goes viral on Facebook?

Edge Rank ART Appeal (Interactivity), Relationship (regularity of

interaction) & Time (Recency)

Reasons why consumers like Facebook Pages Discounts Show support for brands to friends Get a freebie Updates on company activities, Sales and future projects Exclusive content Just like that

Facebook-Key Features





What goes viral on Linkedin?

Linkedin groups

Linkedin Today

Linkedin Profile

Linkedin-Key Features


What goes viral on Twitter?

Let us exercise

Twitter-Key Features





Embed

Tweet

Make boards

Repin, share the content of others

Pinterest-Key Features



What goes viral on Google +?

# on Google +

Google + -Key Features


Measuring Online InfluenceKlout, Kred & Peerindex





Deliver Excitement, Surprise & Delight

That's all


42Copyright © 2013 Dr. Amit Nagpal All rights reserved. 42

Enlargeas a Human Being

Excelas a Social Media Being

Evolveas a Personal Brand


www.dramitnagpal.com

Thank You

Business

Social Media & Online Branding for Sales & Marketing Professionals