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During the hour we will examine how social networking sites like LinkedIN, Facebook & MySpace, together with Mobile Devices like the iPhone, Blackberry & Netbooks, are shaping the way information is created and disseminated. Like cell phones, email and the Internet, social media has the capacity to transform our work environment and processes. Our future business success will depend on how we embrace this new media and leverage the newest generation entering the workforce—Millennials (or Gen Y).
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How Social Networking, Mobile Computing & the Millennial Workforce Will Shape Corporate
America
Shadrach WhiteChief Technology Officer
ImageSource
The Different Generations
WWII GenerationBorn before 1940
Baby BoomersBorn 1940-1960
Generation XBorn 1960-1980
Generation Y (Millennnials)Born after 1980
Blackberry Mini PC
iPhone
iPad
SEO
Static Content
“The Pyramid”
Why Adopt a Web 2.0 Strategy?› Connect› Collaborate› Insight› Break down walls› Reduce duplication› Empower idea sharing› Feedback
Every Organization Has the Following› Not-yet-captured intellectual property› Unstructured information› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication› Unnecessary duplication
Primary Reason to Embrace Social Media› To capture intellectual property!
Best Practices & Adoption› Executive support› Use social media tactically› Participate› Use for pre-launch marketing› Invest in change management › Make adoption viral› Engage tenured employees› New hire profiles› Make it fun!
Social Media Governance› Policies
› Roles› Author› Editor
› Approver› Workflow
› Taxonomy› Define terms
› Metadata› Tagging
Blogging Best Practices› Corporate Disclaimer› Business (not personal)› Encourage response› Conversational › Originality› Give credit where due› Hyperlinks, photos, diagrams, etc.
Social Media Dangers› Less than 50% have Web 2.0 policies › Only 28% include Web 2.0 in Risk Management
“They will only work out their response when faced with the first problem, and they are having to take drastic action that could have been avoided by early intervention.”
Social Media Platforms› ECM platform› Governance› Security› Business oriented› Can integrate
ILINX® Export Twitter Configuration
Join Us for Nexus ’10
ECM Solutions Conference
Nexus ’10 – Value Across Industries› What: Nexus ’10 – ImageSource’s annual ECM
Solutions Conference› Who: Any IT Professional› When: November 4-5, 2010› Where: Meydenbauer Center – Bellevue, Washington
› Nexus is the perfect conference for anyone looking to network with people who have implemented ECM solutions and also with the people who are utilizing the systems.
Let’s Collaborate!
