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"Social Media Metrics for Business: How To Measure Your Success" * David Ciccarelli (@davidciccarelli), Co-Founder and Chief Executive Officer of Voices.com Do you work in a small business and are looking for new, cost-effective ways to attract and acquire new customers? How do you know if you're on the right track and ultimately, how do you measure success? Despite social media being all the rage, few businesses have figured out how to actually leverage these popular websites by turning fans into customers. In this fast-paced session, you'll learn how Voices.com, a London-based startup, has acquired 4500+ followers on Twitter and over 2500 fans on Facebook. Find out which metrics we focus on, the tools we use and the simple strategy that helps us to keep it manageable.
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David Ciccarelli@voicesdotcom@davidciccarelli
Social Media Metrics for Business
๏ Organize your digital assets
๏ Identify target social websites
๏ Set social media goals
๏ Give yourself an unfair advantage
๏ The Daily Buzz
๏ Measurement and Analytics
Today’s Game Plan
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Social Media Defined
Participatory online media where news, photos, videos and podcasts are made public via social media websites through submission, which is normally accompanied by a voting process.
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MetricsMeasurement of some property of a social media website such as engagement or activity.
Examples:
๏Interactions
๏Comments
๏Subscribers
๏Downloads
Digital Media Assets
Organize your digital media assets by type for easier sharing
Allocate time by how easy items are to share
Text Images Video Audio
BlogsArticlesHow ToTutorials
Media ReleasesSlideshowsBrochures
White PapersPDFs
Image GalleriesInfographicsScreenshotsEvent Photos
Photo ContestsBefore/After Pics
HeadshotsProduct Images
Video podcastsVideo demos
WebinarsScreencasts
Online TutorialsWebisodes
Commercials
Audio podcastsSound bitesMusic clipsInterviewsSkype calls
Conference callsTeleseminarsCommercials
Digital Asset Examples
๏ How many digital assets do I have?
๏ Do I have a good balance of digital assets?
Metric #1 - Content
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Identify Social Websites
Use Knowem.com to search over 350 popular social networks to instantly secure your brand across the social web.
๏ How many social media profiles do I have?
๏ How many profiles have I secured / have yet to secure?
๏ Where should I be spending my time? (based on traffic to the social site or brand fit)
Metric #2 - Social Sites
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Set Your Goals๏ Reach 2000 Facebook Fans/Likes by July 1,
2010
๏ Gain 2000 Twitter Followers by ....
๏ Have 500 Members in a LinkedIn Group by ....
๏ Increase Traffic to mywebsite.com by 25% by ....
๏ Acquire 300 registered users this month
๏ How many Facebook Fans / Likes do I have this month?
๏ How many Twitter followers do I have this month?
๏ How many LinkedIn Group members are there?
๏ How much traffic is arriving at my website?
Metric #3 - Fans & Followers
Daily Buzz๏ Share content daily on social
networks, social news and social bookmark websites.
๏ Use OnlyWire, a Firefox add-on that allows you to submit once and your content is shared across the web in 1 click!
๏ Add ReTweet / TweetMeme buttons to your blog posts
๏ Add Facebook Share & Like buttons to your podcast episodes
๏ How many comments did my article receive?
๏ How many people like my website on Facebook?
๏ How many retweet did I receive?
๏ How many podcast subscribers do I have?
Metric #4 - Engagement
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Link Up Your Profiles๏ Sign-in to FriendFeed and
add links to as many other social sites as you want
๏ Edit your Twitter profile and make sure you have a website listed
๏ Edit your LinkedIn profile and add links to your blog
๏ Create a Google Profile and add your social websites.
๏ How much website traffic (unique visitors) are social media websites sending me?
๏ Which social websites deliver the best results? (most visitors, visitors that request more information, visitors that convert into buyers)
Metric #5 - Website Traffic
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Thank You
David Ciccarelli@voicesdotcom@davidciccarelli
