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Emerson Povey, Amnesty International UK www.charitycomms.org.uk/events
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Social Media Conference
21 March 2012
www.charitycomms.org.uk
#CCsocmed
Measuring social mediaEmerson Povey, Digital Communities Editor
@emersonp@amnestyuk
What do you want to know?
ReachHow many people am I talking to?What makes more people join us?
EngagementHow many of them are listening?How many of them are talking to/about us?
ActionHow many of them are doing something?
Reach
Reach
Engagement & Action
FacebookLikingCommentingSharing
TwitterReplyingMentioningRetweeting
…and clickthroughs !
Measuring action – Google Analytics
http://www.amnesty.org.uk?utm_source =social&utm_medium =twitter&utm_campaign =MayAppeal&utm_conten t=AppealTweet1
Measuring action – Google Analytics
http://www.amnesty.org.uk?utm_source =social&utm_medium =twitter&utm_campaign =MayAppeal&utm_conten t=AppealTweet1
Email, social media, even press
Twitter, Facebook, Google plus
Fundraising, campaigning
http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
Measuring action – Google Analytics
…and back to Facebook
…and back to Facebook
http://thenextweb.com/socialmedia/2011/09/02/the-be st-new-social-media-analytics-tools-of-the-year-so-far/
http://mashable.com/2012/02/09/social-media-analyti cs-spreadsheets/
