social media marketing done right

MONEY,MEDIA,& YOUR MOM’S

PEACH COBBLER

We need community!

BLOGSWIKISYOUTUBEFORUMSLINKEDINFACEBOOK

old way of thinking

new way of doing

new way of thinking

1 2 3how to do it right

1

center around passion.

shared passion.

center around passion

http://upload.wikimedia.org/wikipedia/commons/9/90/Xl_big_green_egg.jpg

be your brand aggregator

center around passion

Hi!Hrmph.

your customers

respond

center around passion

Mick ElCheapo wrote:

“No wonder they went out of business, even with the 50% off, they are still asking $50 for a scarf!”

center around passion

Another responded:

“Sure, but you also also buy a waterproof-breathable jacket for $75. It just depends on whether your glass is half full, or half empty.

Nau's closing is to do with operating capital, not poor sales.”

center around passion

Anonymous wrote:

This was not just a company...it was a community, a lifestyle and an influencer in people's lives. The outdoor apparel industry will never be the same...nor should it be. Thanks nau for doing what you did so gracefully. We will miss you!!!

center around passion

2

build around value

shared value

build around value

enable customers to add value

build around value

YOU

YOU

3

plan around strategy

let your goals drive decision-making

plan around strategy

start small

plan around strategy

monetize

plan around strategy

and measure success

plan around strategy

then adapt

plan around strategy

an example

what do you want for dinner?

i don’t know. What do you

want?

Search gluten-free bur go

The perfect bur

Results with “gluten-free” tagLindsey

All-natural PaniniPrepare the grill. Divide and gently shape the meat into 4 patties. Season liberally with salt and pepper.

All-natural PaniniPrepare the grill. Divide and gently shape the meat into 4 patties. Season liberally with salt and pepper.

All-natural PaniniPrepare the grill. Divide and gently shape the meat into 4 patties. Season liberally with salt and pepper.

My Recipes

* 1 1/2 –2 pounds ground round * sea salt, to taste * ground pepper, to taste * 4 whole grain hamburger buns * extra virgin olive oil

Prepare the grill. Divide and gently shape the meat into 4 patties. Season liberally with salt and pepper. Grill meat to desired doneness; about 4–6 minutes per side over a medium-hot fire. Be careful not to overcook, which will dry it out. If you're a cheeseburger fan, add the cheese as soon as you flip to the second side. Brush buns with olive oil and grill just until lightly toasted. Dress burgers with your favorite toppings and enjoy!

The perfect gluten-free burger

add to weekYou ate this two weeks ago. Other meals like this from other people:

Jennifer Amy Jon Kortni Kai

Lindsey

My Recipes

* 1 1/2 –2 pounds ground round * sea salt, to taste * ground pepper, to taste * 4 whole grain hamburger buns * extra virgin olive oil

Prepare the grill. Divide and gently shape the meat into 4 patties. Season liberally with salt and pepper. Grill meat to desired doneness; about 4–6 minutes per side over a medium-hot fire. Be careful not to overcook, which will dry it out. If you're a cheeseburger fan, add the cheese as soon as you flip to the second side. Brush buns with olive oil and grill just until lightly toasted. Dress burgers with your favorite toppings and enjoy!

The perfect gluten-free burger

add to weekYou ate this two weeks ago. Other meals like this from other people:

Jennifer Amy Jon Kortni Kai

Lindsey

tag it

donegluten-free, natur

Recipe Name The perfect glu

Ingredients

Instructions

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create

My Recipes Lindsey

Tags

Jennifer Amy Jon Kortni Kai

My Recipes

* 1 1/2 –2 pounds ground round * sea salt, to taste * ground pepper, to taste * 4 whole grain hamburger buns * extra virgin olive oil

Prepare the grill. Divide and gently shape the meat into 4 patties. Season liberally with salt and pepper. Grill meat to desired doneness; about 4–6 minutes per side over a medium-hot fire. Be careful not to overcook, which will dry it out. If you're a cheeseburger fan, add the cheese as soon as you flip to the second side. Brush buns with olive oil and grill just until lightly toasted. Dress burgers with your favorite toppings and enjoy!

The perfect gluten-free burger

add to weekYou ate this two weeks ago. Other meals like this:

* 1 1/2 –2 pounds ground round * sea salt, to taste * ground pepper, to taste * 4 whole grain hamburger buns * extra virgin olive oil

Tagsgrill, veggie, awesome, gluten-free, eggplant, peppers, easy, weekly

Lindsey

byjay_123

Grilled veggie panini

add

My Meals for the Week

create list

Lindsey

Ability to Plan

No Ability to Plan

Ability to BuyNo Ability to Buy

Ability to Plan

No Ability to Plan

Ability to BuyNo Ability to Buy

My Grocery List

* 1 red pepper * 2 tomato * 1 head of lettuce * 4 ears of corn * 1 cucumber SALE ($99/lb)

PRODUCE

* 4 whole grain hamburger buns * whole grain flower * 1 cup cake * 2 loafs of bread * extra virgin olive oil

BAKERY

* 2 gallons of 1% milk SALE ($3.99) * sea salt, to taste * 2 dozen eggs * 1 stick salted butter * 1 pint unflavored yogurt

DAIRY

send to store

This week’s list email/sms print

1. center around passion2. build around value3. plan around strategy

Refills on beers?