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Digital Marketing
Bootcamp Case Study:
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Ching’s Secret: Promoting a Commodity
100,000+ Fans
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Business Objectives
“Word of Mouth Marketing”
Position Ching’s as Instant Noodles 2.0
Engage with Customers on 1-on-1 Basis
Take Community Building to Online
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What were the key challenges?
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Competition
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“Not-So-Cool” Product
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Limited Resources
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Team didn’t understand this medium
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Strategy Adopted?
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Choice of Platforms
Language they understand | Place that’s relevant to them
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Content Mix
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Initial Push
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Success Achieved!
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100,000+ Strong Community on Facebook
India’s 1st Branded Community with 100k Fans | 70m+ Pageviews
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Most Popular Indian Cookery Channel
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High Degree of Engagement – Multi Purpose
Brand Endorsement | Next Flavour | Inventory Mgmt
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Thank You!
Want to leverage SMM for your Business? Join us in our next Bootcamp
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