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Steve Henri Devos - Oh Chic 1

Marketing Promotion for restaurant: Secret envelope

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Page 1: Marketing Promotion for restaurant: Secret envelope

Steve Henri Devos - Oh Chic 1

Page 2: Marketing Promotion for restaurant: Secret envelope

Steve Henri Devos - Oh Chic 2

How to

increaseYour restaurant’s

REVENUE!

How to

increaseYour restaurant’s

REVENUE!

Page 3: Marketing Promotion for restaurant: Secret envelope

3Steve Henri Devos - Oh Chic

How to get your customers

To come back to you!

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How to

RAISE

Your average Check

Page 5: Marketing Promotion for restaurant: Secret envelope

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SECRET ENVELOPE

Why not give

YOUR CUSTOMERS

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It’s a game!We all love it.

What is the one thing that makes

everyone curious?

The questions about Unknown/Unseen/Hidden.

The question is:

would you go back to know?

Do you want to know the Secret?

It’s exciting!!

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How does it works?

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Client is in De RefterThey have just asked for the bill

Is the total bill less than 400RMB?

Total bill between 401and 1000RMB?

Total bill more than1001RMB?

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Hi my name is Sophie and I have the pleasure to give you your Secret Envelop. Don’t open it now! You have 30 days to redeem the gift. Yes, there is a gift inside. Here are 5 envelopes and you can choose 1.However…

Your bill is 380 RMB for the moment. If you want you could have one more consumption and then I can give you the Secret Envelope Number 2.

The prizes are a lot better that Secret Envelope Number 3!What do you think? (Wait for the answer…)

Next time you come to De Refter we will open your gift together.

Upselling time!!

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This should be filled in by the customer.WeChat should be added directly to the Secret Envelop WeChat group. Here we should post all pictures and promotions. 1 post per week. If the client want they can leave the Secret Envelope at De Refter. We will send them a reminder on WeChat.

The date should be filled in by the waiter/manager. The date that should be filled in is the actual date +30 days.Example: today is the 6th of may 2016. Then we should fill in the 6th of June 2016.40% or more will not redeem on time, however more than 20% will come again to try again…

This will define what they can win.

15 to 20% will open the envelop because we are telling them not to open…

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More addresses to add to our database.

Important:-We want the Customer to be back withing the next 30 days.-The Customer can only redeem his gift on Monday, Tuesdays or Wednesday. We want to fill the De Refter on days that there is less business-Envelop should only be opened at the end of their visit.

Customer can redeem in Beijing or Shanghai

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What is in the secret envelope?

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- Free Bottle opener- 10% Discount on your food- 5% Discount on beverage- 1 Free Ludwig glass - 1 Free Palm (33CL)

- Main Prize:25% discount total bill

- Free Bottle opener- 2 Free Shooters- 15% Discount on your food- 10% Discount on beverage- 25% Discount total bill

- Main Prize:50% discount total bill

- Free Bottle opener- 4 Free Shooters- 25% Discount on your food- 15% Discount on beverage- 30% Discount total bill

- Main Prize:75% discount total bill

To make it more exiting they can give the envelope back and exchange for two Secret envelopes Number 3.

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Front

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Back

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Front

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Back

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Poster

Make them curious!!

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Convinced?

Any suggestions and or remarks are welcome!

Email: [email protected]

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Notes: