Social Media Marketing For Business!

for Distributed Presence,

Extended Sphere of Influence,

and Enriched Relationships

Amos White Internet Marketing Training & Coachingwww.amoswhite3.com

Communication has Changed

Disruption = Opportunity!Disruption = Opportunity!

Have you?

Online!Online!

Communication is…

FaceBook 250,000 new registrations per day.FaceBook 250,000 new registrations per day.

Craigslist has 12 Billion page views monthly.Craigslist has 12 Billion page views monthly.

78% find home or agent online.78% find home or agent online.

Filipinos send 1 Billion text messages daily.Filipinos send 1 Billion text messages daily.

Online!Youtube: 2 Billion views a dayYoutube: 2 Billion views a dayOnline!

Who is your audience?

Where are your fans?

your Friends?your Friends?

and Followers?and Followers?

What is your Road Map?

So, how do I understand social So, how do I understand social networking?networking?

The Social Web Principles

Network EffectsOpennessWeb 2.0Participation

Web 2.0So what do I need to know?

Web 2.0 Marketing RequiresWeb 2.0 Marketing Requires

Be There Be present, current,a responsive resource…

Be open, personal, honest, fully disclosing…

Info, links, media, opinions…Share

Show you care

Your 3-Dimensional Presence

Mobile Connectivity

Blog

Web Site

It Requires IntegrationClient Manager

CRM Auto Responder

CRM / ERP

Social Presence

Responsiveness

5 Realtors will be contacted (avg.)

80% Become client of first responder

97% People search internet first

A Real Estate Case Study

Sources: NAR Report Findings, March 2005. InManNews Reports, March 2007

2 hrs. Avg. response time SF Bay Area

And Participation!

So what are you So what are you doing now? doing now?

How do you “feed”How do you “feed”your followers?your followers?

Strong Branding

Interactive Blog

Keyword data points

RSS feeds

Share enabled “Fans”

Shared Photos & Videos

Fan Pages

Social Networking

Contacts info

Friends & Followers Stats

# of Updates Posted

RSS enabled

Twitter Search / Trends

Strong Visual Branding

Updates Posted

Posts Trail Below

How are you adding Friends?

Where's your next deal?

How are You Measuring Performance?

• Friends on Facebook/LinkedIN• Questions Asked & Answered • Brand citation search (#hashmarks)• Website visitors• Blog Subscribers

www.amoswhite3.com

So…What are you doing now?

Make Your PlanWhat’s my next step?What’s my next step?

•Create Plan•Get Setup•Participate

in the Community!

www.amoswhite3.com

Participate

Embrace Change

Want to Learn More?

@Mos42coaching @ amoswhite3 . Com

http://amoswhite3.wordpress.comwww.amoswhite3.com

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