24. Abstract Concepts
Framework: Social Media Lead Generation Testing
4
Set action items following the experiment.
3
Conduct an experiment retrospective.
2
Set methodology for gathering data for success criteria.
1
Set a clear qualitative objective.
25. Objective:
Generate 100 Leads From Facebook in 90 Days
26.
27.
28. Data Gathering:
Use Web Analytics & CRM
29. Data Gathering:
Use Web Analytics or CRM
30. Retrospective: Honest Reflection of Execution
31. Action Items: Stop or Double Down
32. Step 5: Optimize For Maximum Lead Flow
33. Conversion Rates
Vs. Traffic
34. Dont Believe Me
35. Source: Science of Lead Generation
36. Source: State of Inbound Marketing Report -
http://bit.ly/aewfHr
37. Source: State of Inbound Marketing Lead Generation Report -
http://bit.ly/cVMpkn
38. The 5 Steps of Social Media Lead Generation
Step 1: Get The Basics Right
Step 2: Maximize Content Discovery
Step 3: Create Conversion Ubiquity
Step 4: Test and Fail Fast
Step 5: Optimize For Maximum Lead Flow