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Where are all my “qualified” leads?How can I connect with those qualified leads?
How can I get those qualified leads to contact me?
Erik Luhrs
The 3 Step Process that gets Well Qualified Leads - Who are Primed to BUY
- to Contact YOU Right Now!
THANK YOU!
1 – What to say so that prospects ACTUALLY open your emails, watch your videos, listen to your voicemails, etc. instead of hitting the DELETE button!
2 – Why telling prospects what you sell is a HUGE mistake, and how to be instantly MORE VALUABLE to them by taking yourself out of the picture!
3 – The “Ancient Chinese Secret” that quickly BONDS prospects to you so that you can take them where YOU want them to go!
4 - The (smack yourself in the forehead) mistake you’re making at the END of your messages that has cost you RIDCULOUS amounts of money in lost sales, and how to fix it NOW so you get more prospects responding right away!
5 – How to go further!
‘90% of Sales issues can be handled during the Lead Generation process!’
Let’s Test Your Knowledge of Lead Generation
• What is the smallest component of your overall lead generation?
• What is the purpose of a lead generation message?
• What has to happen for a lead generation message to be effective?
• The Lead Generation Message
• To get leads to contact you
• Get attention, Be observed to the end, Create a desired response
Three C's of an Effective Lead Generation Message
C1
C2
C3
C #1
No one cares what you sell
- They care about what they care about
You are sending your message into the “I already know what that is and I don't need it" box in their brain
Worse – Your message is totally ignored
The REAL Problem
The Opening of your lead generation message makes NO impact on the prospect. It gets NO attention.
Their "what is important to me" filter kicks the message out of their attention instantly
C #1 = Context
Context = The parts of a discourse that surround a word or passage and can throw light on its meaning
We must establish MEANINGFUL Context
We Want Somatic Impact
“Body Impact”. Their body responds to your message headline/opening.
How many do you have?
Enteric Nervous System
• As many neurons and neurotransmitters as in the first brain
• Can learn and remember• Creates ‘gut feelings’
BENEFITS TO YOU!• You have their total attention
• They know what you are talking about
• They are in heightened feeling state
• They are already looking for resolution
PROOF
C #2
• Confusion because usually does not flow from headline
• Looks long and people think they will look at it later, but don't
• Prospect loses interest and signs off
The REAL Problem
You may have captured their attention with your opening, but then you instantly let go of it.
C #2 = Content
Content = The presentation of information for a purpose to an audience through a medium
We must have LOGICAL progression of Content
Ancient Chinese Secret
BENEFITS TO YOU!• Keep their attention to end
• Build rapport
• Build credibility
• Deliver them to the 3rd "C“ (get to that next)
PROOF
Client Story
C #3
The flow is broken because they have been receiving / learning up to now•Now they don't know what is coming People are inherently resistant to action•Subconscious is looking to break awayWhy should I?
The REAL Problem
You dropped the ball when it matters most!!!
C #3 = Call To Action
Call To Action = Words that urge the viewer of a lead generation message to take an immediate action
We must have a DESIRABLE Call To Action
BENEFITS TO YOU!• Immediate desire
• More likely to act
• More leads in pipeline
• Differentiator
PROOF
MyStory
Summary• Make sure your message opening
sets a Context for the prospect
• Make sure your message Content guides the prospect logically
• Make sure your CTA creates desire in the prospect
CONTEXT – CONTENT – CALL TO ACTION
What You Get
BONUS: 1 on 1 Session with Erik Luhrs
www.guruselling.com/mastery
VIDEO 1—Creating Headlines and Subject Lines that get Prospects to Read, Listen to or Watch Your Message!
VIDEO 2—Creating Doubt in Your Prospect with Your Lead Generation Message!
VIDEO 3—Creating Buying Triggers with Your Lead Generation Message!
VIDEO 4—Creating Calls to Action that Really Create Action!
Video 1 = $325 Video 2 = $325 Video 3 = $325 Video 4 = $325
+ 1 on 1 = $1,500 TOTAL = $2,800
Normal Package Price = $850
Just $399
Our World Famous 30 – 60 Guarantee
www.guruselling.com/mastery
In case you’re wondering…
www.guruselling.com/mastery
THANK YOU!
www.guruselling.com/mastery