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Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
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Shai Coggins {Manager, Content & Community, Connecting
Up, Inc} Follow: @shaicoggins + @ConnectingUp
Social Media for Nonprofits
Engaging content for communities in the digital age
NGO Connection Days
Bacolod - CebuNovember 2011
Social Media Growth Stages
Which stage is your organisation at?
Social Media Strategy
PLANIdeas on how to plan your social media
use
Top Tip: ASK AWAY!
What and who are you using it for?
How will you manage it?
What does success look like?
PLATFORM + PURPOSE
Listening• Follow searches, trends,
people, and topics of interest (#npau #socent #sm4np...)
•What are others saying about you?
Sharing•Tell others about you
•News and relevant information
Engaging & Connecting•Communicate with
stakeholders•Rich media experience
YOUR AUDIENCE = Who? Where?
Web & Mobile Use
Source: Burson-Marsteller, Aug 2011
Over 1,300% growth
In Internet use
30%Web Acces
s80+%Mobile
Use
Filipinos in Social Media
Philippine users love social networks, micro blogs, and professional networks
Preferred social network: Facebook
Web & Social Media Use in the Philippines
TALKING POINTS: What do they want to
know?
TOPICS - How do you know what they want to know?
SOURCES - How do you find the right places to source information?
EXECUTETools you need to make the most out of
social media
Content
Calenda
r PostingClient
Outlook Calendar
Tools for
Learning
HootSuite, TweetDeck,TwinBox (Twitter in
Outlook)
Blogs, books,
workshops,
webinars
MEASURE & ANALYSE
How to measure success in social media
TARGETS: What does success look
like?
Analytics - Measurement: Quantitative and Qualitative
More / Better = Is it serving your needs?
Social media dashboard:
Excel spreadsheet + Word report
Social media dashboard:
Excel spreadsheet + Word report
AnalyticsAnalyticsAnalyticsAnalytics
TwentyTwentyFeetFeet
TwentyTwentyFeetFeet
HootHootSuiteSuiteHootHootSuiteSuite
PostPostRankRankPostPostRankRank
Bit.lyBit.lyBit.lyBit.ly
TweetTweetReachReachTweetTweetReachReach
Philippine Nonprofits in
Social MediaBest practice case studies
Social Media Score
Give your organisation points
in the score sheet...
League of Corporate Foundation
Tuloy Foundation, Inc
Philippine Red Cross
Top TakeawaysHow do you make things happen?
Have a plan, then
execute and measure!
Listen, share,
engage, and
connect.Integrate social media with overall comms.
Create
talking
points.
Own your
space!
