Intex Beat Battle

India’s First Multiple Platform Synchronized Social Contest!!

Period – 20 July – 17 Aug 2010

The Brief

To demonstrate the power of Intex Elegance 5.1 Channel Speakers

&

Spread the word virally across the Social network and create a permanent platform for consumer engagement for the

brands’ extensive product line

Our Solution – A Virtual Music Mixer!

An engaging and interactive flash based gaming application that virtually demonstrate the power of Intex Elegance 5.1 Speakers

A fully functional music dashboard

that can be controlled

through keyboard

User need to mix these notes to

create music loud enough to make

items in the room fall and earn

points

Our Solution - India’s First Multiple Platform Synchronized Social Contest!!

Facebook.com www.intextechnologies.com www.orkut.com

* Click on the link to go to the app

In order to bring down all the reach barrier we published the application across Facebook, Orkut and Intex webpage with a single

source backend!!

BRANDING, REACH AND ENGAGEMENT – LEADING ON ALL FRONT

The Results

Great Visibility and branding

Application Welcome Page

5 Sec Preload while the game loads

Multiple branding within the game

10 Sec Post roll while the score loads

Branded Feeds

Results - Huge Engagement and Reach

18,244 Fans and ~ 300 Fans added each day!Total Views – 30,000

Branded Reach – 1.6 Mn +

Highly InteractiveWall Interaction – 29866

Average Interaction per post – 36

Post Quality 11.5Average – 4690 Monthly Users Each feed getting an average of

15000-28000 engagement through Wall feeds etc

Period – 20 July – 25 Aug 2010

No more REACH barriers!! Promote anywhere, Play anywhere! Total Facebook Page Views – 12,000

Branded Feed Reach – 1.5 Mn in just 1 Month!!!!

Social Adv Google Adv

Display Adv

Viral Feeds

Friends Suggestions

Orkut Promotion

Mail Referrals

Share on Facebook,

Orkut

Friends Referrals

Period – 20 July – 17 Aug 2010

Summary

• The Campaign performed on all evaluation metric– Reach – 1.5 Mn branded reach through feeds and referrals– Engagement – Almost 1100 active fans everyday!– Branding – Multiple branding opportunity

• The Campaign is just reached half way and 2 more rounds of the contest are still due

• Almost 30% of all application users came through referals!!

And No.1 Technology brand on Facebook*

*www.media2win.com

So Gear Up for BEAT BATTLE!!