Tranoï, New York, February 21-23, 2016

Social media and online marketing: best practice guidelines for fashion and luxury businesses

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Do you use Social Media? Which platforms? How?• FacebookCalendar; Company information; FB icon on your webpage• Twitter140 characters, short but pithy, use other companies Twitter handles (make sure the characters and handles are correct)• InstagramMonitor the hashtags, create the photos you want for the image you want• LinkedInKeep up with your posts, use employee experts, use normal language, interact with others via groups• YouTubeUse analytics; list your videos by theme; feature a different video each cycleSocial media and online marketing: best practice guidelines for fashion and luxury businesses

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What (not) to do on Social Media

TRUE OR FALSE?• Everyone copies photos and images from other sites, so it has to be OK• There’s no copyright symbol, that means it is in the public domain • Ms. Big Celebrity wore our company’s scarf, so we can publicize her name and use her pictures in connection with our scarves, right?• Our patent is issuing soon, so we can say we already have it

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Online Marketing

• Where are you selling your products?• Why are you selling on that online platform?• Are you using SEO? How?• What can you do if you find counterfeits? Protect Your IP: Step 1Watch Your IP: Step 2Act Against Counterfeiters and Infringers: Step 3

5Insert > Header and Footer... and add only footer, apply to all (and don't show on title slide)

Social media and online marketing: best practice guidelines for fashion and luxury businesses

Thank you!

Amy B. Goldsmith, Esq.Tarter Krinsky & Drogin LLPagoldsmith@tarterkrinsky.com