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#HCFBLC - 16 February 2010
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Social Media Bootcamp:
The 30,000' View
for Nonprofits
Roxanne Darling
www.barefeetstudios.com
@roxannedarling
#HCFBLC - 16 February 2010
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Your fans hold the keys...
nonprofit or profit - the same.
#HCFBLC - 16 February 2010
Your Advantage:
You are no longer limited by small staffs.
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Marketing & FundraisingThe Good News:
Other people can spread your message for you.
You can benefit bycreating "assets" that serve others as much
as they serve your organization.
#HCFBLC - 16 February 2010
The Power of Your Network๏ Stories
๏ Sharing
๏ Support
๏ Community
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#HCFBLC - 16 February 2010
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Social Networks: You're Invited!
#HCFBLC - 16 February 2010
Your Advantage:
You can create active support communities with a modest time investment.
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Your Time and MoneyThe Good News:
The majority of social media tools and applications are free.
You can benefit by being among the first to learn how to work smarter on the social web.
#HCFBLC - 16 February 2010
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-11
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Top 100 Brands Engagement Study
Source: Altimeter, July 2009
-6%5% 10%
-11%
-2%-4%
4%
18%
Wallflowers Selectives Butterflies Mavens
Revenue Growth (%) Net Margin Growth (%)
#HCFBLC - 16 February 2010
Best Practices
Ask. Respond. Share.
Centralize strategy and Deputize across the organization.
Personalize your goals and measure accordingly.
Incorporate into normal j-o-b activities.
Make it easy for others to talk about you.
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#HCFBLC - 16 February 2010
Your Advantage:
Your message can be working while you are resting.
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TechnologyThe Good News:
Online technology enables extraordinary reach, 24/7.
You benefit by creating operational savings in many areas of your organization.
Your mission becomes more engagingand less stressful.
#HCFBLC - 16 February 2010
RSS: Really Simple Syndication
๏ Be a smarter consumer of information inside your own organization.
๏ Then make sure your stories are easily consumable by others.
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#HCFBLC - 16 February 2010
Smart Phone MobilityEfficiency • Etiquette • Literacy
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#HCFBLC - 16 February 2010
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Your New Media Voice
#HCFBLC - 16 February 2010
Is your website too pretty?
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#HCFBLC - 16 February 2010
Roxanne [email protected]
@roxannedarling
BareFeetStudios.com BeachWalks.tv
KnowHowCafe.com
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