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A social media presentation at a high level to encourage discussion on how a TV station can use social media
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SOCIAL MEDIA
GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST
AGENDA> Revolution (video) > Definition> Facebook> Twitter> YouTube> Opportunities> Questions
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SOCIAL MEDIA SITES
TACTICS VS. STRATEGY“Unless one figures out what one wants to say and to whom, then
one might as well be standing on the street corner talking to no one.”
- Matt Hames
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> The largest Social Network with 200 million active users> There are 19,043,000 Unique Visitors in Canada
> 920,000 active Facebook users in Atlantic Canada
> Demographics shifting to match population> 92% online reach in Atlantic Canada
Public Profile User home page
When stories are published to the Public Profile wall...
They also appear in fans’ home page Stream
DEVELOP RELATIONSHIPS WITH AUDIENCE
FAN PAGES
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FAN PAGES
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> Fastest growing Social Networking Site
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1479%August 2008 – August 2009
Over 100M Twitter Accounts
140 Characters
> Humanize your brand> Customer Care> Engagement> Keeping Others Informed> Crowdsourcing
TWITTER USES
I am a stupid bird
YOUTUBE
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> 5th Largest online brand in the US> 41% Of all online video> 2 Billion views a day> More video than all
major networks in the
History of TV
HOW BIG IS YOUTUBE?
CHANNELS> Collection of videos> Update users of new videos> Promote your channel
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BLOGS AND FORUMS
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BLOG (short for ? )> WEB LOG: A person or company
that provides commentary or news on a particular subject through text, images, video and links to other blogs & websites
> Readers leave comments, creating dialogue
> “User-generated content”> Barrier to entry is low
TYPES OF BLOGS> Personal
an ongoing diary or commentary by an individual
> Corporate/Organizational> used internally to enhance the communication and culture in a
corporation > externally for marketing, branding or public relations purposes > As a business, using advertising
TYPES OF BLOGS
WHY BLOG?> Allows a company to be connected with audience
> Share information> Get feedback> Keep it real
> Establishes company as an expert in field
> Connects with other social media tools
WHY CARE ABOUT OTHER BLOGGERS?> Internet users (consumers) trust bloggers they follow> Keep up on trends in the market > Blogs affect SEO> Targeted advertising
OPPORTUNITIES
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> Employees> Talk about what you like
and are good at> Choose the medium that
suits you> Be proud of your
company, industry, job> Be an individual> Classically TV anchors
live social media. Think old school
THOUGHTS ON
THOUGHTS ON> Corporately
> Choose your medium> Support viewers, all interactions do not need a
business goal> React to feedback, but limit editorializing, legal is
a concern> Make a commitment to monitor and react
QUESTIONS?
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