Social Media 101

December 10, 2009

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Tyler HurstMost influential Twitter user in Phoenix*

VP of Amanda Vega Consulting

Blogger, writer, editor

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Amanda Vega 22nd employee of

AOL

Built WebMD

Banana Republic, British Airways, LG

Offices in Phoenix, NYC and Shanghai

December feature in O Magazine

EO Member

Married to a real ninja

Pink Porsche, lover of pugs and red-bottom shoes

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Is it advertising? “Advertisers don’t believe it’s worth

advertising to smart people, because smart people don’t pay attention to brand. Smart people make an actual choice, they can’t be tricked or convinced. They research. So we can’t sell ads to a network for smart people.”

-Leo Laporte, TWiT, 146k+ reach

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What is social media? Many to many

Interconnected, nearly real time

The great flattener

Living record of human communication

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Why does it matter? Your customers are out there

Data mining, market research

Connect quickly and personally

Competition?

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Stats Twitter usage up 3200%

Facebook up 700%

YouTube up 400% (mobile uploads)

YouTube has 1 BILLION hits per day

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So…what is Twitter? 140 characters

Web and mobile enabled

Comm channel, not a social network

Searchable, trackable and indexable

Cocktail party or stream

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Follow me, follow you Follow or not follow?

Quality versus Quantity

Follower Ratio

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@replies @usernames

Replies to others

Mentions to others

Get yourself out there

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Follower Demo! Ten lucky people

One leader

Raise your hands!

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Direct Messaging (dm) Must follow to dm

Can be sent as text or email

d username

Limit applies

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ReTweets (RTs) RT @username: “whatever he said”

Watch for limit

Add your take at beginning

“whatever she said” (via @username)

“something they told you” (h/t @username)

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#hashtags Easily trackable

Clicks go to search page

Expire after a few days

Denote campaigns, conferences

COMPLETELY ARBITRARY

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Twitter Uses Market research or data mining

Brand messaging

Customer Service

Tweetups!

#pfn, #dtfn, #wvfn, #evfn

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How to get ReTweeted Link up! (not TinyURL)

Ask for it

Not a chat room

Be smart

NO semicolons

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More ReTweet Tips Break news!

Use proper nouns…properly

Be positive

4pm on Friday

Dan Zarrella

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Facebook Closed social network

300 million users

Founded for college students

Privacy controls

Opt in

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Facebook uses Fan pages

Event planning

Picture/Video sharing

AOL 2.0

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Status updates @replies, similar to Twitter

Cross post

Tag anything

Share articles

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Business use Branding

Targeted advertising buys

Fan interaction

Events!

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Privacy Public versus private

Adjustable settings

Approve requests

Limited profiles

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LinkedIn Closed social network

More particular

Online resumé

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How can I use it? Get recommended

Build your reputation

Connect while traveling

Trusted connections

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Why should I use it? Make introductions

Form a network

Career opportunities

Extended learning

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General Tips Transparent, authentic and honest

Fill out your profiles

Use a real picture

Check once a day

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Success Stories Kabuki

Liberty Market

Sidebar Phoenix

Cheerios

Competitive Fit

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Kabuki Corporate Julia goes for Happy Hour

Blog post by me

Twitter reaction

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Liberty Market Joe follows competitor’s followers

Thanks his customers

Gets feedback on service

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Sidebar Announces daily specials

Promotes special events

Informs about changes

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Cheerios FDA Smackdown

Fans to the rescue

What if?

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Competitive Fit Tribe of customers

Customer interaction

Challenges with other gyms

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Southwest Share stories of travels

Commiserate with customers

Boast about employees

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Worst Practices Nestle

Motrin Mommies

Pepsi Amp

Reverb Communications

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Nestle Baby Milk Formula boycott

Invite top influencers

Hijacked hashtag

Engage without plan

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Motrin Mommies Used baby as a fashion statement

Neglected to monitor reaction

Canned response

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Pepsi Amp iPhone app “Amp up before you

score”

Bowed to negative reaction

Too one sided

Didn’t stay true to idea

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Reverb Communication Fake people

Fake reviews

Used same language

Never apologized

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Fun stories! Lactivists

Feminists

Reach

Popularity

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New Stuff Google Wave

FTC crackdown

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Questions? tdhurst.com

AmandaVega.com

Thanks to @katiecharland, @hirechelsea and @guykawasaki

*http://twitalyzer.com