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Key Facts „ 55% of social gamers are female
„ 95% play multiple times a week
„ 83% play over Facebook
„ 56% have been playing for at least one year
„ 76% play with people their own age
„ 53% play games for “excitement”
„ 45% play games for “stress relief”
„ 28% are single. 28% are married with children
„ 41% work full time. Only 11% are Homemakers
„ 57% rely on word of mouth as a primary way to
discover new games
Social Gamer 43 YRS 5 HRS $12 USD
The average age of a social gamer
Average weekly hours played
Average Revenue Per Paying User
Usage pattern
6%
14%
21%
20%
22%
16%
0% 5% 10% 15% 20% 25%
<21
22-29
30-39
40-49
50-59
60+
Social gamers by age
12%
14%
17%
20%
11%
25%
0% 5% 10% 15% 20% 25% 30%
0-3 months
4-6 months
7-12 months
1-2 years
2-3 years
>3 years
34%
30%
31%
5%
0% 10% 20% 30% 40%
Several times a day
Once a day
2-3 times a week
Once a week or less
Social gamers spend more than half (54%) of their time on social networking sites playing games. In addition 69% of social gamers also spend 15% of their time playing casual and hardcore games. Though 49% play on desktop/Laptop, Handheld devices are rapidly becoming (15%) a popular gaming platform
Spending Among social gamers who spend money on virtual goods, 56% will make a second purchase, while 25% will purchase 3 times or more. While examining the popularity of specific virtual items, Utility Goods (items that affect the game directly, rather than vanity items) seem to drive more users to pay
Gamer life time
AVERAGE REVENUE Top Facebook games obtain a $1 to $2 USD ARPU High Performance games obtain $0.35 USD ARPU
MONETIZATION Top games monetize an average of $100 USD per 1000 DAU High Performance games monetize an average of $10-$30 USD per 1000 DAU
CONVERSION Top games convert an average of 3% players to paying users High Performance games convert an average of 1% players to paying users
LIFE TIME VALUE Average Life time value of a social gamer is $55 USD One time purchaser pay an average of $12 USD. Loyal purchasers reach $250 USD
Frequency of play
Social gaming “Top Spenders” are estimated at $1000 USD Life Time Value
North America
$74
Europe $62
Latin America
$57
Asia $30
The average social gamer spends 5 hours a week playing social games
168 Hours/Week
$1 $10 3% $55
LTV by Region
Erez Yerushalmi „ [email protected] „ +972-544-688538 „ www.digi-boom.com
