Who We Are

Social Business Transformation

Digital Brand Ecosystem Engineering

Digital Brand Ecosystem Orchestration

Next Steps in Performance Analytics

Resources & Printouts

WHO WE ARE

Data-Driven Digital Marketing&

Creative Technologies

We are a company focused on helping brands to generate

innovative digital experiences and solutions. We provide

bespoke services and have proprietary products around retail

business analytics and TV-Commerce.

FootprintsReal-time retail analytics for better customer experience

TelekinesisThe first sofa-centric commerce platform

Tiriac AutoBrand utility mobile application for customer-centric service

DwomeeCommerce Platform for Pre-Owned Fashion. Social by Design Next

Reincarci.roMobile first top ups platform using smart interface technologies

MTVEuropean Music Awards 2014 Booking Platform

SOCIAL BUSINESS TRANSFORMATION

A Social Business is when you put people at the core and you

amplify the value of human connections through social

technologies.

The Power of Social Media:

Who Cares Wins

Water in Fiji

Because of a landscape change due to Social Media, there is a

growing temptation for brands to push the envelope and go

outrageous to grab attention.

It’s important to distinguish between “look at me” tactics and

“value me” strategy.

Only 30% of global consumers think brands make a sincere

commitment towards their customers.

Edelman, Oct 2014

Sympathetic

Addressing an eternal consumer concern (value for money)

and linking this to a personal lifestyle experience or a

meaningful cause is a super-powerful way for brands to show

they care.

Brands need to rethink their position towards people

(relationships, experiences, lifestyle), the silo called CSR and

have a better customer lifetime value approach.

Business can be a source of progressive change

A social business is a platform, not a pipeline

A social business acts Fair Trade and sees Social ROI

®EVOLUTION

The Purchase Funnel is dead.

McKinsey killed it in 2010.

SOCIAL x DESIGN

Social design is a product strategy that builds upon users’

trusted communities, encourages conversation between them

and ultimately creates a stronger sense of identity for

everyone.

By putting people at the centre of the Web, more and more

experiences that naturally happen in the real world are

starting to happen online.

As we design new products, we should take into account

existing social truths, thinking carefully about the identities and

respective communities we affect and building the best

conversation tools for them.

We believe in

DATA – DRIVE MODELLING

Data is the new oil

IBM estimate 90% of the world’s data

created in the last 2 years

(*that was 3 years ago)

Progressive Profiling

The Ultimate Indicator

DIGITAL ECOSYSTEM

ENGINEERING

Types of analytics

How to measure

IAB MEASUREMENT FRAMEWORK

Where to find data

DIGITAL ECOSYSTEM

ORCHESTRATION

Your objectives in omnichannel

Step 1

BUSINESS/OBJECTIVES

Step 2

MARKETING/OBJECTIVES

Step 3

COMMUNICATION/OBJECTIVES

Types of media

OWNED PAID

EARNED

Controlled

Borrowed

Using unconventional tactics to get your brand message across, can be a great way to get noticed, distinguish from the

competition and earn free media.

On a market sufocated by fake products, MyNameIsBrand - an online retailer selling brands - wanted to make people aware and distinguish between the original and the fake, reinforcing

the idea that on their website you find the original.

DIRECT

AdWords Facebook Ads LinkedIn Ads DM Facebook LinkedIn Search Engines Renewals Referral Direct Sales Team

500€ -€ -€ -€ € - € - € - € - € - € -

Prospects 0 0 0 0 0 0 0 0 0 0

Conversion rate ↓ 3% 60%

Leads 0 0 0 0 0 0 0 0 0 0

Conversion rate ↓ 80% 80%

Sales Leads 0 0 0 0 0 0 0 0 0 0

Conversion rate ↓ 70% 80%

Opportunity0 0 0 0 0 0 0 0 0 0

Conversion rate ↓ 1% 35%

Customer 0 0 0 0 0 0 0 0 0 0

#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!

-€ -€ -€ -€ -€ -€ -€ -€ -€ -€

0 0 0 0 0 0 0 0 0 0

#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!Lifetime Customer Value

EARNED/ORGANICPAID

Customer Acquisition Cost

Average Monthly Spend

Retention Rate (no. of months)

Monthly Service Costs

DIY MEDIA

NEXT STEPS IN PERFORMANCE

ANALYTICS

DigiCal Analytics

We track & analyze shoppers & their interests in order to enhance the shopping experience and improve purchase

decisions.

REVENUES

• Increase traffic• Increase purchases• Increase recurrence of visits

COSTS

• More efficient marketing spend• Less costly customer intelligence

FLOW DESIGN

• Optimize store layout• Staff optimization

BETTER TARGETING

• Progressive profiling• Behavior based segmentation• Marketing campaigns insights

89

Enhance shopping experiences

Thank you!

www.fullscreendigital.ro