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Paul Harrison, Managing Partner of Carve Consulting, spoke at the ICAEW on how Accountancy Practices can use social business to drive business development.
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Social Business for Accountancy Practices
Paul Harrison | Carve Consulting LLP @paulcharrison
In the next 30 minutes..
Challenging the perception of social
Understanding your new client ‘Social Selling’ and beyond Communities & Content that create
value Where does your organisation sit? 5 point action plan Q&A
> The People are the Platform
> Your new client is social, savvy, mobile, connected
> Implementing ‘Social Selling’
> Communities and content that create value
2%
10K Fans.200 Reached.
Systemic organisational engagement
Integration to BD process
Training
Corporate Social Broadcasting
Random acts of social
V~L
Value
/ Eff
ective
ness
Action Plan① Get senior level buy-in: relationship building
(therefore social) is EVERYONE’S job② Get individual profiles up to an acceptable
standard. Train fee earners on how to identify opportunities and build relationships
③ Invest in content, considering who / how where / when / what
④ Promote that content to hyper targeted audiences
⑤ Ensure the whole company is always-on the business of connecting, listening, engaging. This is the new normal.
Social Business for Accountancy Practices
Paul Harrison | Carve Consulting LLP @paulcharrison