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So, you want to be the next Facebook…
Who are you, exactly?
Build Better
Products
(Coming Soon!)
Patterns! “It’s going to be huge!”
Is it, though?
“It’s going to be huge!”
Harvard Students
Grandparents
Parents Millennials
Generation X
Advertisers
Brands
Developers
Partners
Teens
Groups Pets
Social Media Experts Mobile Only Users
International Users
Messenger Only Users
Power Users
New Users
Occasional Users
Trolls
Grandparents
Parents Millennials
Generation X
Advertisers
Brands
Developers
Partners
Teens
Groups Pets
Social Media Experts Mobile Only Users
International Users
Messenger Only Users
Power Users
New Users
Occasional Users
Trolls
Harvard Students
thefacebook Circa 2005
Image from the Internet Archive
thefacebook Circa 2005
Image from the Internet Archive
Still worried about launching too early?
Smart. You’re starting small!
Cool! You’re solving a real problem for a team!
ROOM FOR RENT
Nice. You’re doing it yourself.
You know Ryan’s here, right?
Great! You’re building a community.
Patterns!
Does it Move the Needle?
Probably won’t be a thing…
Probably won’t be a thing…
Winter is coming…
Just copy Facebook…
Just copy Facebook…
NOPE!
Just Remember
Big Things Start Small
Big Things Start Small
Big Things Start Small
Big Things Start Small
thefacebook Circa 2005
Image from the Internet Archive
Books!
Global Things Start Locally
You are cordially invited…
Yes, please!
Automated Things Start Manually
How about a concierge test?
A Billion Customers Starts at One
1 1,000,000,000
Let’s Recap…
Big Things Start Small
Big Things Start Small
Global Things Start Locally
Big Things Start Small
Global Things Start Locally
Automated Things Start Manually
Big Things Start Small
Global Things Start Locally
Automated Things Start Manually
One Billion Customers Starts with One
Big Things Start Small
Global Things Start Locally
Automated Things Start Manually
One Billion Customers Starts with One
BUILD THE NEXT BIG THING!
