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What is Snooth?
Global marketplace for wine– Discovery– Price comparison shopping– Recommendations– Cellar management etc.
Site launched June 2007
World’s largest wine database– 1.1 million wines– 2.1 million ratings
Building a wine
Snooth AlgorithmColor: Red (75% Certain)
Winery: Baron D’Ardeuil (99% Certain)
Not a Duplicate? 75% Certain
Add as new or append to existing? Add
…Baron d’Ardeuil Buzet France 2000…
…d’Ardeuil Buzet ’00……Baron d’Ardeuil 00 South West France…
…Baron d’Ardueil 2000 Cabernet blend…
Building a page
User/critic reviews
Winery/store specs
Similar wines, based on >100 attributes
Rating distribution
Winemakers notes
Building the DB
• 1.1M wines• 2M reviews/winemakers
notes• 35,000 wineries, 3,000
regions, 765 grape varieties• 1.5M pages• 250,000 wine labels
From 11,000 stores and wineries in 50 countries
Wineries
Research / Shop
Value Proposition
Good wine!
Wine images / specs
Wine im
ages / sp
ecs
Analytics
Users
Retailers
InventorySales
