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Snooozy lets you collect feedback from thousands of customers at once in real-time. Its can easily show you if customers have been adequately served and allow you to respond while the information is relevant. No more paper, no more emails. Snooozy delivers satisfied, loyal customers in real-time.
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Make Sure They’ll Come Back.
Get Their Feedback.
2012, Snooozy, Inc.
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Customer Sentiment: The GOOD
The success of your business is directly influenced by customer satisfaction at the point of sale.
Customer ratings have a large impact on overall revenue. This is driven entirely by each individual location. – The Harvard Business School 2011
Highly satisfied customers act as evangelists for your company and are the most effective driver of additional business.
Satisfaction surveys give a snapshot of customer sentiment and allow you to address problems.
2012, Snooozy, Inc.
Customer Sentiment: The BAD
A dissatisfied customer can negatively influence a MUCH larger group and deter them from your business. In 2009 an dissatisfied United Airlines customer created a
YouTube video expressing his qualms. The video received over 10 Million views.
2012, Snooozy, Inc.
• Customers often do not express their discontent at the time of sale, choosing instead to share their thoughts online or with friends.
The Facts
Inc. Magazine, Entrepreneur, and university studies all show surveying to be one of the most critical methods of ensuring customer satisfaction.
Email and paper survey participation rates tend to average in the 20% range or lower. - University of Virginia, 2007. University of Arizona, 2003
The average email open rate is 15-19%.
83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. –The Pew Research Center, Sept 2011
The average text (SMS) open rate is 98%
2012, Snooozy, Inc.
The SolutionEngage your customers directly and
ensure their satisfaction.
Receive all of their opinions in REAL-TIME and respond while it’s relevant.
SMS surveys allow you to engage patrons while the experience is still fresh in their minds
Reward them by sending special coupons and notifications without the premiums charged by coupon sites.
2012, Snooozy, Inc.(Product Screenshot)
FeaturesAn intuitive survey-building interface, accessible
from any web-enabled device.
Customer survey results are processed and displayed in real-time with easy to read graphs, or in cross tabs for more detailed analysis.
The phone number of every text you receive is stored so you can follow up with, reminders, or promotions.
A real-time feed of customer comments.
2012, Snooozy, Inc. (Product Screenshot)
Benefits Real-time assessment of customer satisfaction
with the ability to interact directly with an audience of any size.
Direct engagement with all of your customers, regardless of location or internet connectivity.
2012, Snooozy, Inc.
No smartphone, internet connection, or special hardware are required for customers to participate.
Provides you with current, actionable data. No waiting until it is too late to resolve a problem.
(Product Screenshot)
1. Prompt your customers to participate by asking them via signage, receipts, product packaging, menus, napkins, you name it.
2. Customers use their cell phones to send a text message to the unique business number.
3. Your Snooozy web display shows an update within a few seconds after each customer presses a button.
4. Respond! Your consumers want to be heard. Use their feedback to offer them a better experience, special discounts, or keep them up to date.
2012, Snooozy, Inc.
How it Works
Additional Applications
More valuable ways can be used:
2012, Snooozy, Inc.
Notifications (e.g. “your product is ready to be picked up”, “your preorder is in”, etc.)
Issue “one day only” promos to drive traffic on slow days
Market Research (Product Screenshot)
(Product Screenshot)
Conclusion
Ensure that your customers will stay yours. Collect their feedback, respond, repeat.
Contact us now to get started:
2012, Snooozy, Inc.
Sources “Reviews, Reputation, and Revenue: The Case of Yelp.com”. Michael Luca, The Harvard
Business School 2011 (http://www.hbs.edu/research/pdf/12-016.pdf)
“ASSESSING RESPONSE RATES AND NONRESPONSE BIAS IN WEB AND PAPER SURVEYS”. Linda J. Sax, Shannon K. Gilmartin, and Alyssa N. Bryant, Research in Higher Education, 2003 (http://illume.arizona.edu/sites/illume.arizona.edu/files/nonrespbiast.pdf)
“Americans and Text Messaging”. Aaron Smith, The Pew Research Center, Sept. 2011 (http://pewinternet.org/Reports/2011/Cell-Phone-Texting-2011.aspx)
“Comparing response rates in e-mail and paper surveys: A meta-analysis” . Tse-Hua Shih & Xitao Fan, Educational Research Review 2009 (http://www.sciencedirect.com/science/article/pii/S1747938X08000055)
“Gauging Customer Satisfaction: Here’s why a little feedback can yield major developments in your business”. Steve Oriola, Entrepreneur Managazine, 2007 (http://www.entrepreneur.com/article/183316)
2012, Snooozy, Inc.
