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Who is intra-brand…
intra-brand is a strategic marketing firm with proven “go-to-market” solutions that are ready to implement for small to medium sized B2B enterprises. intra-brand is 50% : Strategic Marketing (planning, execution, measurement, continuous improvement)
intra-brand is 50% : Advertising Agency (branding, digital delivery, content management, integrated marketing communications)
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= intra-brand is a 100 %: “Go-to-Market” Solution
Intra-brand
Why partner with intra-brand …
“Go-to-Market” Reality has Changed … The marketing and sales of products and services now requires a substantial level of engagement prior to purchase and throughout a customer’s life-cycle, independent of a salesforce and customer service. Leading customer experience organizations are now skillfully managing the customer’s engagement with their organization through cost effective operational best practices in the areas of:
Web design (SEO , paid media, portal solutions) Web sales ( store front , on-line sales) Digital Campaigns ( e-mail , text messaging, voice) Digital Customer Service ( on-line customer support, live chat ) Customer Content ( webinars, blogs, videos, slideshare, e-newsletters)
Intra-brand
Intra-brand Solutions …
intra-brand offers a flexible and scalable level of service that is required by small to medium sized B2B enterprises. Clients are able to access leading best practices and executional expertise in the areas of strategic marketing and advertising that range from: - Outsourced marketing department ( plan and execute all marketing activities)
- Annual coach (lead the planning and execution of all marketing activity)
- Project consultant ( lead and execute specific marketing initiative(s) )
- Trainer ( provide training in specific marketing areas)
Intra-brand
Planning Execution
Measurement Improvement
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Intra-brand Solutions …
intra-brand offers marketing solutions in four building blocks that together provide clients with a proven, results driven, cost effective marketing program. Lets get started … the value is in executional excellence
Intra-brand
Planning
Block 1: Planning
Intra-Brand together with your management team build a focused and actionable Annual Marketing Plan in one month that is designed to increase: Awareness Understanding of products and services Customer engagement Lead generation Sales Customer Loyalty
Intra-brand
Planning
Block 1: Planning
The Annual Marketing Plan will align your management team on priorities and identify the strategic initiatives required to drive increased sales and customer loyalty. The process includes: Industry profile Competitor profiles SWOT analysis Market positioning Targets Marketing “Best Practices” Business goals and priorities Annual marketing plan (prioritize strategic initiatives) Marketing performance scorecard
(customers, products, markets, channels, partnerships )
Intra-brand
Execution
Block 2: Execution
Intra-Brand takes the lead working with your management team in systematically implementing the high priority marketing initiatives required to deliver on the sales and customer loyalty goals. Specific areas of focus are: Branding ( strategy, positioning, identity, corporate collateral) Digital assets ( web refresh, SEO, paid media, social media ) Marketing content ( blogs, newsletters, videos, whitepapers ) Sales collateral ( catalogues, brochures, presentations ) Lead generation campaigns ( e-mail, text, voice, direct mail ) Event / experiential marketing ( trade shows, promotions ) Advertising ( mass media, trade, digital, local area ) Public relations ( press releases , media pitches ) New market / product / channel entry support Strategic partnership support Marketing Automation ( CRM solutions Hubspot / Salesforce )
Intra-brand
Measurement
Block 3: Measurement
Intra-Brand takes the lead working with your management team to systematically implement a marketing balanced scorecard and reporting formats / procedures. Specific areas of measurement include: Branding ( awareness, identity / positioning understanding) Digital effectiveness (web, e-mail and social media analytics) Marketing content usage ( views , downloads, purchases ) Sales collateral ( customer and sales force satisfaction ) Lead generation campaigns ( inquiries, leads, sales ) Event / experiential marketing ( attendance, engagements ) Advertising ( use of advertising effectiveness metrics ) Customer journey (pre-purchase, purchase, product-in-use, post-purchase, relationship management) Customer Loyalty Program
Intra-brand
Improvement
Block 4: Improvement
Intra-Brand takes the lead working with your management team to conduct quarterly marketing performance reviews. Specific deliverables include: 1st Quarter Review 2nd Quarter Review 3rd Quarter Review 4th Quarter Review Annual Review / Next Year’s Annual Marketing Plan
- Review improvement opportunities by marketing functional area - Prioritize opportunities - Identify “Quick-win” opportunities - Establish budgets and process owners - Develop implementation plan
Intra-brand
