Small Business SolutionsBusiness Growth Strategies

© 2016 All Rights Reserved

ContentMarket PenetrationMarket ExpansionDiversificationAcquisition

Market Penetration

- Amount of Sales- Product

Adoption- Business

Growth

- Increase Market Share- Expand Customers- Bundling

Products/Services

Market Penetration• Market penetration is based on competition, and penetrating an

already present business market and its related products and services.• Beating the competition takes analysis and competitive strategizing to

gain market share.• Identify what tools and strategies work for your company and

products/services are necessary to gain and hold market share.

Market Expansion- Product placement

in existing or new demographics.

- Sales growth with new or existing products.

- Overall economic recovery.

Market Expansion & Growth• Explore all options and strategic platforms available. • At present location: analyze and determine current levels of

saturation. • Review business structure and determine if expanding out into

another centralized location is right.• Downward vertical integration expansion. Determine price paid for

supplies to estimate the next strategic move.

Diversification• Entering in new

markets• Creating and placing

new products• Analyze risk factors• Implementation

Diversification Marketing

- Entering new or additional markets- Pricing Strategies- Product improvement, alteration or change- Product Adaptation

Customer Retention

Customer Acquisition

Acquisition Marketing

Marketing

Customer Acquisition Marketing• Competitive and strategic marketing• Driving customer purchasing power• Customer Acquisition Costs ($$ spent on marketing)• Customer persuasion• Customer Attraction