Global market research on the health, wellbeing and nutrition market

SKIM Consumer Health

Our field of expertise lies where consumer and

healthcare worlds meet…

Foods and

Health

claims and

regulations

New active

ingredients

Interest in

“natural”

treatment

alternatives

Rx-to-OTC

switch

“Disease

specific”

medical

nutrition

Lifestyle

and

wellness

products

Self-

diagnosis

and

medication

SKIM

Consumer

Health

expertise

New innovation models and impact of claims-based marketing

Growing

patients

influence

We bring together our expertise of both FMCG and

pharmaceutical industries

Healthcare Consumer Goods

Consumer Health

We understand the nuances of speaking to the various players involved in the consumer health area

Treaters Physicians

Specialists

Pharmacists

Support Patient communities

Health advisers

Drug store managers

Sufferers Consumers

Caregivers

Family Members / Friends

= over 60 countries in which SKIM has conducted

research with its network of local field partners

London Rotterdam

Geneva New York

SKIM - Global research for over 30 years; we aim to be close to our clients and markets

6

SKIM – Proven track record

We work in close relationship with major multinationals operating in the

FMCG, pharmaceuticals and consumer health industries:

What our clients value when working with us…

Custom solutions

Industry knowledge Methodological

expertise

Knowledge “builders”

Proactive, flexible and

dedicated team

After conducting multiple projects, we

build learnings across studies by

conducting meta-analysis

Qualitative and

quantitative experts

Our areas of expertise – an overview

Create a winning communication strategy by

drawing upon our expertise in detail aids and claims

testing

Forecast the potential of your (new) products or the

impact of your marketing activities

Set your pricing strategy with our suite of customized

pricing research tools

Define the ideal product to take to market by identifying

relevant customer needs and benefits and the optimal

product characteristics

Communication

Product Development

Pricing

Forecasting

Messaging & Claims Testing

Our areas of expertise

Imagine, you have this great positioning in mind. But how to express it well?

What messages will convince healthcare

professionals to recommend your product?

Which health claim resonates better with

your consumers: should you focus on

ingredients or on health benefits?

SKIM | Detail aid and claims studies

Detail aid testing

Messaging testing

SKIM Semantics / Claims testing

SKIM Triggers and Barriers

Our communication expertise has accumulated over many years

• Claims and Detail aid expertise

is expanded through meta-

analysis

• We continuously learn about

what makes some messages or

claims more powerful than

others

• Insights shared during

workshops with clients

New Product Development

Our areas of expertise

Imagine, you want to develop an innovative product. But what‟s the lay of the land?

Is your product health benefit

perceived as clinically relevant

by HCPs?

Which vehicle is driving more

consumer choice for your new

product: a drink or a powder form?

Is there a need for a new

product in the market?

SKIM | NPD Exploration and Validation studies

Needs & benefits exploration

and validation

Value Proposition/Concept

testing

SKIM Product Optimizer

Pricing and forecasting

Our areas of expertise

Imagine, you‟re developing a great product. But how do you ensure that you capture its value?

How much are consumers willing to pay

for your product? And what if your main

competitor introduce a similar product?

How much share can you expect

from your Rx-to-OTC switch?

Pricing

Portfolio Management

SKIM 4Cast

SKIM | Pricing and forecasting studies

SKIM gathered knowledge about pricing over the years

• Conducted more than 300

pricing studies in over 25

countries

• Pricing expertise is continuously

expanded through meta-

analyses

• Pricing insights are shared

through papers (e.g. ESOMAR)

and „lunch & learn‟ sessions

with clients

Contact us to learn more about SKIM and to discuss your challenges with us!

SKIM Consumer Health

twitter.com/

skimgroup

facebook.com/

skimgroup linkedin.com/

company/skim

youtube.com/

skimvideos skimgroup.com

contact us or follow us online!

SKIM | Consumer Health

Benoit Gouhier | Senior Project Manager

b.gouhier@skimgroup.com | +31 10 282 3552