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James DaviesFeb 2012
Out-of-Home:Six Future DefiningThemes
Some main ingredients
Increasing audiences
OOH connectivity
Sophisticated devices
Networked OOH
Consumer adoption & receptivity
Six future defining themes
Real-time content
Gateways to content &
transaction
Utility through
technology
Value through
data
Integrated MOOH
planning
Real-time optimisation
& trading
Influencing Planning
Influencing Behaviour
Mobile
Out-of-Home
Integrated MOOH planning
Gateways to content & transaction
Gateways to content & transaction
Video link : http://vimeo.com/37231253
Real-time content
Real-time optimisation & trading
Value through data
Utility through technology
Utility through technology
Six future defining themes
Real-time content
Gateways to content &
transaction
Utility through
technology
Value through
data
Integrated MOOH
planning
Real-time optimisation
& trading
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