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2. Semiotics as a Science
3. Central concerns of Semiotics
4. Signifier + Signified = Sign The signifier is a physical object, eg- a sound, printed word or image. The Signified is a mental concept (bearing no necessary relationship to the signifier) The sign is the associated total which relates the two together 5.
6. Iconic, Motivated Signs Portraits - photographs are iconic 7. 8. 9. The form of the signifier determined by either the signified or by convention
motivated arbitrary 10. Arbitrary, unmotivated signs 11. Three orders of signification 12. Second-order signs 1: myths 13. Second order signifiers 14. 15. Second-order signs II Connotation (denotation) 16. 17. 18. Metaphor and Metonymy The Crown A dish Players on the World Stage 19. 20. Paradigms and Syntagms Selective/associative (or paradigmatic) dimension (metaphor) Combinative/syntagmatic dimension (metonymy) 21. paradigmatic syntagmatic 22. Media and Genre Paragigms 23.