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In ‘Meet the Streets’ we train participants in trendwatching and coolhunting, in their city of choice. A course takes one whole day, divided into 3 parts: 1. Get updated of the most recent and relevant trends by Carl Rohde; 2. Become a real time coolhunter and find inspiring examples together; 3. Learn during a brainstorm how to interpret, analyze and document these fresh found Cool Signals.
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SHOWCASE
MEET THE STREETS UNIVERSITYWEDNESDAY 17 APRIL 2013
MEET THE STREETS
PRODUCT DESCRIPTION
During a ‘Meet The Streets’ we train participants in ‘Trendwatching & Coolhunting', in their city of choice. A course takes one whole day, divided into 3 parts:
Part 1:
Get updated of the most recent and relevant trends by Carl Rohde.
Part 2:
Become a real time Coolhunter and find inspiring examples together.
Part 3:
Learn during a brainstorm how to interpret, analyze and document these fresh found Cool Signals.
MEET THE STREETSIMPORTANT VALUES
Get inspired by a team of experts. Find out what’s happening on the streets . Get in touch with your consumers. Discover what Cool Signals can mean for your future business
and innovation skills. Meet the Streets is an interactive, content rich and fun way to
stimulate team spirit. Video clip & Extra information
MEET THE STREETS UNIVERSITY
On the 17th of april 2013 Science of the Time (SOTT) organized a Meet
The Streets course with a selected group of ambitious university students.
After a trend presentation the group went on a Coolhunt-journey true ‘De Bergen’ in Eindhoven. Finally they evaluated their findings and spoke about interesting clues.
TREND SUMMARY
Based on the next 5 important trends SOTT and the students searched for Cool Signals:
1) Cool Communication
2) The Better World
3) The Rise Of Prosumers
4) Experience Economy
5) Future Onlife
Wondering what our definition of
Cool and our methodology is?
Check it here!
Discover their results on the following pages
COOL COMMUNICATION
A FEW STRONG
CHARACTERISTICS: Fun & Creative Out-of-the-box ‘In Your Face’ Play with words Personal touch Inspire people Tell (& sell) a story
COOL SIGNAL
COOL SIGNAL
THE BETTER WORLD
A FEW STRONG CHARACTERISTICS: Awareness of environmental problematics Sustainable developments Pay attention to the next generation Harmonious combination of People, Planet & Profit Upswing Corporate Social Responsibility (CSR/ MVO) Eco Cool
COOL SIGNAL
Found at:Faces Kappers
COOL SIGNAL
Long-lasting and high quality by Susan Bijl
THE RISE OF PROSUMERS
A FEW STRONG CHARACTERISTICS: Consumers + producers = prosumers Brands & participating consumers Specific wishes and needs by individual users Customized products and services ‘Your wish is my command’ ‘I don’t want to pay for the rest’
COOL SIGNAL
Design your own fire extinguisher!
Found at:Ynformal
COOL SIGNAL
Create your own belt: Ocho 8
EXPERIENCE ECONOMY
A FEW STRONG CHARACTERISTICS: Creation of value by adding an experience to a product or service BRING me a memorable experience Often with a transformation in behaviour: pursuit of happiness “With transformations, the customer is the product!”
COOL SIGNAL
COOL SIGNAL
You Are Here Concept Store:TimeCapsules
COOL SIGNAL
COOL SIGNAL
Shop & See RetailRoute Admirant:
Art Project
FUTURE ONLIFE
A FEW STRONG CHARACTERISTICS: Thanks to technologization and digitization Online + Offline = Onlife 24/ 7/ 365 connected Social media Fun & Express yourself Sharing & buying
COOL SIGNAL
Found at:Subway
COOL SIGNAL
Found at: Hunkemöller
ROUNDUP
SPECIAL THANKS TO:
Michelle van de VosseCoolhunter
Sander BillekensCoolhunter
Lisa DurkstraCoolhunter
Jan ZeggelaarOrganizer & Coolhunter
CONTACT US
Science of the TimeScience of the Time
@scienceoftime@scienceoftime
/scienceofthetime/scienceofthetime
[email protected]@scienceofthetime.com
CONTACT US
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