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Vortrag von Frank Rehme, Head of Innovation Service, Metro Systems GmbH Düsseldorf, auf dem 4. Shopper Marketing Kongress in Mainz 4. Shopper Marketing Kongress 11. und 12. Juni 2012, Rheingoldhalle Mainz Veranstalter: Management Forum der Verlagsgruppe Handelsblatt GmbH Weitere Infos unter: www.managementforum.com
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INNOVATE TO TRADE.
Die Shopper Aktivierung
oder
Wer hat das Erdöl von morgen?
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012 2
Frank Rehme
n Innovation Manager METRO FSI
n Board Member Innovation
n Board Member Digital Marketing
n Founding Board Member
n Mobile Advisory Board Germany
Mittwoch, 12. Juni 13
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012 4
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Das Trojanische Pferd 2012
5
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012 6
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Der Blick zurück: Das Verlagswesen
7
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Heute: Transparenz über „unseren Kunden“
8
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Wem gehört der Kunde?
9
Der zukünftige Besitzer unseres Kunden:
Die AGFEA´s
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Der Blick zurück: Die Musikindustrie
10
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Der Blick zurück: Die Mobilfunkunternehmen
11
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Die Herausforderung
12
Handel
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Die Entwicklung der Gatekeeper: Local availability
13
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Herausforderung
Wer hat wo die Daten über den Kunden?
14
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012 15
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Antworten in den USA
16
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012
Die Herausforderung
• Wer bekommt die zukünftigen WKZ?
• Wer setzt wo personalisierte Werbung um?
• Wer platziert zukünftig die Daten in der Wallet des Kunden?
• Wie groß ist unsere zukünftige Werbereichweite?
17
Mittwoch, 12. Juni 13
18
Wer hat bereits mobile
Szenarien an seinem PoS?
Mittwoch, 12. Juni 13
19
Wie hebt man das Gold?
Mittwoch, 12. Juni 13
20
Content
NutzwertSpaß
Mittwoch, 12. Juni 13
8
3rd
Party
TV
Digital Instore
Marketing
Print M
obile
Web
Integration
Complexity Moderate
Simple High
Die Integrationslandschaft.
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
Mittwoch, 12. Juni 13
3rd
Party
TV
Digital Instore
Marketing
Mob
ile
Web
Integration
Complexity Moderate
Simple High
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
3rd
Party
TV
Digital Instore
Marketing
Mob
ile
Web
Integration
Complexity Moderate
Simple High
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
3rd
Party
TV
Digital Instore
Marketing
Mob
ile
Web
Integration
Complexity Moderate
Simple High
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
3rd
Party
TV
Digital Instore
Marketing
Mob
ile
Web
Integration
Complexity Moderate
Simple High
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
Mittwoch, 12. Juni 13
3rd
Party
TV
Digital Instore
Marketing
Mob
ile
Web
Integration
Complexity Moderate
Simple High
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
3rd
Party
TV
Digital Instore
Marketing
Mob
ile
Web
Integration
Complexity Moderate
Simple High
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
3rd
Party
TV
Digital Instore
Marketing
Mob
ile
Web
Integration
Complexity Moderate
Simple High
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
3rd
Party
TV
Digital Instore
Marketing
Mob
ile
Web
Integration
Complexity Moderate
Simple High
Screens cc
Augmented
Reality
Terminals Ambience
cc
cc cc
cc
cc
Guidance Price
checker
cc Loyalty
cc Couponing
cc Price scanner
cc Smart TV
cc Spots
cc
Web Access
cc Out of Home
cc Instore print
cc Mobile
cc SEO
cc Banner
cc Web content
cc Leaflet
cc Blog cc Adwards
cc Mobile
cc Rich Content
Couponing cc
Mobil Web cc
App cc
cc Payment
cc Social Media
cc Local Available
cc Kioske
Mittwoch, 12. Juni 13
24
Mittwoch, 12. Juni 13
25
Mittwoch, 12. Juni 13
26
Mittwoch, 12. Juni 13
Stand: 09.07. 2012 | © METRO AG 2012 27
Mittwoch, 12. Juni 13