Shiny Provision store:Retailing challenges in the Indian Context

Group-1

Challenges to the small retailer• Large retailers can sell at lower prices because of high inventory

• Large retailers are a one stop shop for all the needs of consumer

• Variety of items available all the time

• Small retailers have less space to cater different types of products

• Large retailers have loyalty programs which small retailers cant provide

• Large retailers have pleasant shopping atmosphere

• Small retailer has limited operating hours

Buying Habits of an average middle class householder•The average middle class is highly price sensitive.

•Reliability on credit

•People prefer to alternate between branded & unbranded goods

•People like to experience the product before purchasing it

•Inclined towards discounts

•Always on tight budget except festival times

•Attracted towards better aesthetics of a store

•Tend to shop once a week for rations/ everyday for perishables. Ex milk, bread

•Inclined towards availing free home delivery

Vertical & Horizontal channels conflicts• Vertical conflicts – different level of marketing channels

Ex- wholesaler & retailer

• Horizontal conflicts – same level of marketing channels

Ex – Between different intermediaries

Learnings• Customer wants an aesthetic & clean environment

• Customer wants a good store service

• Customer wants variety of products stocked.

• Customer wants all kinds of electronic transactions available

• Certain people also rely on sodex-ho accor food passes

• People prefer free home delivery for FMCG