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CREATING MOBILE GAMES
MARKETANALYSIS CONCEPTING PRODUCTION LAUNCH MAINTAINSOFT
LAUNCH
A N A LY T I C S
CREATING MOBILE GAMES| Market Analysis
Identify market trends & gaps.
Define a specific target market.
CREATING MOBILE GAMES| Concept
Start with the core mechanics.Paper prototype
Playable prototype
Develop a core loop.
CREATING MOBILE GAMES| Production
Use Agile/ Scrum/ Lean method.
Build early and often!
Build. Measure. Learn.Measure
Learn
Build
CREATING MOBILE GAMES| Soft Launch
Set your target beforehand.Retention
Session lengthSession/day
Test in a few countries.
Build. Measure. Learn.
CREATING MOBILE GAMES| Launch
Market your game.Free: Apple & Google feature, social media, PR
Paid: FB, CPI, etc.Track and optimize
Launch is the beginning!
CREATING MOBILE GAMES| Maintain
Data analysis.
Bug fixes. Patch. Feature updates.
Live operation.Promotions
Events
WHY MOBILE GAME START-UP COMPANY?
Smartphones. Smartphones everywhere.
Mobile games revenue surpass console games.
Rise of indie game developers!
THANK [email protected] | @TouchtenGAMES | fb.com/touchtengames
BECOME AN INTERN AT TOUCHTEN!We are open for those who are interested to be intern programmer and intern artist!
Send us your CV & portfolio to [email protected]