SEVEN WEBSITE DESIGN

RULES

innovative marketing

TNO’S FULL-MARKETING SUPPORT

Developing marketing strategies that suit your

needs and preferences

• Analyze. Carefully examines and

determines your business’

needs

• Optimize. Provides quality and

professional lead generation

approach

• Publicize. Enhances your online

presence with the help of

various campaigns & strategies

• Monetize. Generate a profitable return on

your investment.

Phone: (632) 499-1082

Email: inquiry@thenorthernoffice.com

www.tno.im

ENHANCE YOUR ONLINE

IMAGE

*Click on the icons for more info on each marketing service

Elements like the layout, content, font, colors and positioning also contribute to how your visitors will make decisions.

While a good content strategy is very important in audience engagement, we shouldn’t neglect the necessity of design.

If you’re planning to have your website redesigned, this article can help you make better and effective design decisions.

Here are seven design rules for building

effective websites:

#1 KEEP IT SIMPLE

Cliché but it is the golden rule of every design. A cluttered look simply won’t work.

Don’t overpower your website’s essential information with too much information. Just make the important

ones visible.

#2 EASY NAVIGATION

IS A MUST

The idea is to make it easy for your visitors to find their way around your site.

Online visitors’ patience is short. If they don’t like what they see or if they can’t find what they like to see, they leave.

A good website design should always present a way to keep online visitors on the site.

#3 BE CONSISTENT

Consistency shouldn’t only involve content but also design. Don’t confuse your visitors by having one part of

the page work differently to another.

Consistency will always make navigation easier for your visitors.

#4 DON’T NEGLECT THE POWER OF

COLORS

Colors contribute a huge impression on your website.

Picking the wrong combination can either weaken your website’s visual impact or hurt your visitors’ eyes.

It is best to get professional help in choosing the right and consistent color

#5 PAY ATTENTION TO HEAT MAPS

Heat maps are color coded indicator of a website’s “hot areas” or parts where the visitors’ eyes or attention usually lands. Heat maps help you determine the strongest and weakest part of your page. Taking advantage of the hot areas of the heat maps can improve your site’s usability and visibility.

#6 BE KEEN WITH

DETAILS

Visitors should have a good impression on your website.

A well designed website also means having good quality elements—graphics, photos , CTA’s, fonts used, media

and content.

Always give your visitors a reason to trust your website.

DON’T FORGET TO DOUBLE CHECK

✓

#7 MAKE SURE IT’S

ERROR FREE

Always check for errors. Good coding will always make navigation and loading easier.

Always make sure that your coding is SEO optimized and content is keyword rich.

✓ERROR FREE ✓ EXCELLENT QUALITY

✓OPTIMIZED

Need help with your website?

Talk to us.

The Northern Office – Innovative Marketing supplies professional

internet and email marketing services for different companies

across the globe. TNO has been creating, developing and managing

ranking websites that give tangible returns on investments for our

clients.

For more information on TNO’s services, visit

Phone: (632) 499-1082 or +63 917 551 5957

Email:

Skype: thenorthernoffice