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Building great products
INGITE CANVAS
CAN YOU FIND EARLY ADOPTERS?
CAN YOU SELL EARLY ADOPTERS?
CAN YOU BUILD A PRODUCT THEY LOVE?
?
Can you… get lots of customers?
Minimum variable product
Building products customers love
• Build products customers want (MVP)
• Create a great user experience (Customer feedback)
Minimum Viable Product
Minimum variable product
MVP definition: A product you can create quickly that customers will
use/buy
People
Knowledge
Resources
Market GapPlan
Market Research
Causal thinking (PERFECTION THINKING)
Opportunities
Knowledge
People
Resources
Outcome
Outcome
Outcome
Outcome
Outcome
Outcome
(Imaging a possible new end using a given set of means)
Effectual thinking (MVP thinking)
Gum trees
Piping
Library books
Bicycle pump
Motivation to help
Perfect vision with required resources.
Work with the resources we have.
Lesson: Leverage other businesses
2 hour seminars Book
Lesson: Be creative with delivery
ANAT FOOD CHAINFLEE MARKET STAND
Lesson: A low cost way to deliver the product
Lesson: Manually deliver the product
Skinned Wordpress sight Filemaker to create PDF coupons and emailed
Lesson: Use existing tools and products
Lesson: Do it manually
Online MVP tools
Customer feedback
Example 2: Pinterest Average user spends 89 minutes per month
Example 3: Gmail Paul Buchheit “make 100 users happy”
Retention curve
How would you feel if you can no longer use [product]?
• Extremely disappointed • Very disappointed • Moderately disappointed• Slightly disappointed • Not at all disappointed
Retention rates
CAN YOU… build a product customers love? Customer definition
MVP
Expected result
1 Define customer segments
Actual result
Insight
2 Choose MVP
3 Write expected result
4 Build MVP
5 Prepare for user interviews
6 Interview and/or observe customers
7 Analyse results
8 Record experiment
Interview customers
• Get out of the building
• Conduct customer interviews (Phone and face-to-face)
• Everyone should have run at least 3 experiments
• Feel free to ask for help from Justin or Paul after each round of interviews
• Return at 13:00 for next presentation
Session to do list (09:30 to 14:00)Goals • Mentor session• Run at least 2 experiments (1 to 2 hrs per experiment)• At least 10 to 40 customer interactions (At least 5 customers per
hour)
Prepare to announce • Number of experiments run • Number of customer interactions