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Part of our Best Practice Bootcamp which provides hotel marketers with weekly online merchandising advice and recommended best practices.
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Session 2:Shape Up & Shine on Social
Travel is one of Top Categories on Pinterest
Source: Mashable, What People Are Pinning on Pinterest
Source: YouTube, Press Statistics
Source: YouTube, Press Statistics
32% of travelers chose a different hotel based on the impact social media
had on them3
32% of travelers chose a different hotel based on the impact social media
had on them3
62% of leisure travelers find
travel brands’ Facebook pages
helpful2
62% of leisure travelers find
travel brands’ Facebook pages
helpful2
30% of travel shoppers viewing special offers on Facebook click to
check rates1
30% of travel shoppers viewing special offers on Facebook click to
check rates1
Sources: 1. VFM Leonardo Reporting2. Atmosphere Research Group Study, 20113. Rasmussen College, Infographic: Social and Mobile Make Summer Travel a Breeze
Create accounts for your hotel on social media platforms and start spreading your story!
If you already have accounts, pump them up with more visual stories.
Next Session: Get Moving with Video
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