Embed Size (px)
Citation preview
Chicago | November 12–16
The Convergence of
Search, Social & Content
Marketing Arnie Kuenn - @ArnieK President
Vertical Measures
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
About Your Presenter…
• President of Vertical Measures – A Search,
Social & Content Marketing Services Company
• Instructor for the Content Marketing Institute &
Online Marketing Institute
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Tell You How to get it
for FREE on Amazon
– in a bit.
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
“content marketing”
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
But is every SEO
suddenly a
content marketing
expert?
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
What Content Marketing is NOT
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Think Like a Publisher!
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Start With Research
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
List all Content Ideas in a Spreadsheet
Adjust strategy if necessary.
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Put Together An Editorial Calendar
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Address Pricing / Cost
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Comparisons
Showcase your product or service then compare and contrast to others.
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Lists – People Still Love Them
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Interviews – Help Make You the Expert
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
VIDEOS – Not as Hard as You Think!
Webinars Interviews
Fun
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Free Guides or Whitepapers
474 backlinks
from 123 unique
websites
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
The Bottom Line…
• If someone is pricing it – you should be addressing pricing
• If someone is comparing it – you should be comparing it
• If someone is asking it – you should be answering it
• If someone is thinking it – you should be mentioning it
• If someone has concerns – you should be tackling those concerns head-on
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
All 8 Steps Matter
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Want to be
awesome at
content marketing?
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Simon Kelly
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Joe Pulizzi
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
The Original Content Marketer?
He created “The Furrow” magazine – he was trying to educate
farmers on all the different technology changes that were going on at
the turn of the century. He couldn’t do that through an ad, so he
created a magazine!
John Deere
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Content Marketing Requires A Whole Different Expertise
• Go to the conferences • Read the books
• Follow the blogs
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Remember!
Every brand has a story to tell,
THOSE WHO TELL IT BEST WILL WIN.
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Tweet:
Content Marketing Book – @AccelerateBook is FREE on
Amazon– Today only! #SESCHI
Kindle Version
November 15,
2012 Only
Chicago | November 12–16, 2012 | #SESCHI @ArnieK
Contact: 888-476-1881 www.VerticalMeasures.com
More Traffic. More Leads. More Business.
Thank You Very Much!
