Identity Connections Sharing

best friend

mom

co-workerfavorite band

tv show

tv show

brother

roommate

girlfriend

teammate

restaurant

clothing designer

coffee shop

favorite cereal

celebritydad

Product vision

>50

B con

nect

ions

Source: Compete.com, US 30 day active, Oct 09 Source: Nielsen, Aug 09

Facebook5hr 46min

#1 in Time SpentRapid Growth

350M Worldwide100M US50% return daily

Facebook

GoogleYahoo

34.95%

#1 Daily Reach

Source: CI Brand Study; US active users, Aug 09

Google

Yahoo

Facebook46% NPS

#1 in User Loyalty

Google

Yahoo

Facebook Scale

Searching on Facebook

Friends – Trusted source for information

Standard

Standard w/Social Event

Fan

Direct response: Standard Ads

2MM+

85MM+

2MM+

1,940

100K+

Searches for “sleeping bag”

673,000

Facebook users with “camping” in their profile

1,680,700

Google’s clickstream

(c) 2009 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

SOCIAL BRANDING

CONSUMER INSIGHTS

MEA

SUREM

ENT

CONNECTIONS

CONVERSION

DIRECT RESPONSE

Facebook marketing solutionsWeave your brand into their lives

▪Reach a large audience

▪Target authentic users

▪Measure quickly, accurately

▪Make lasting connections

▪Engage in 2-way dialogue

▪Drive conversions

How?ShopLocal drives foot traffic via Bulk Upload Tool

•Goal: ShopLocal wanted to drive Kohl’s core shopper demographic in each city to its regionalized online circular

• Solution: Iteration on creative and targeting via Facebook Ads Bulk Upload Tool

• Impact: 120 million+ micro-targeted impressions at $0.25 CPM, driving 2.4 million offer views

Contact on Twitter @BrianBoland