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Presentation about Social Media made at SES San José on August the 20th.
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Social Media Marketing:Social Media Marketing:What is it and what is it good for ? What is it and what is it good for ?
Vanina Delobelle, PhDGlobal Product Director, Monster
What are Social Media ?
SocSocial networksial networks
ForumsForums
MicrobloggingMicroblogging
Multimedia sharingMultimedia sharing
DiggsDiggs
Blogs Blogs and Livecastsand Livecasts
Virtual UniversesVirtual Universes
A user centric approach
Social networks
Microblogging
Blogs
Forums
DiggsMultimedia
sharring
The use of Social Media
• Connect with peopleReach the people where they are in the way they are used to
• Keep brand positioningKeep brand awareness to relay offline marketing campaigns
• Generate more trafficGenerate more traffic
• Enlarge the targeted segment
• Increase the User Experience
…and also…Leverage current marketing results, Get better brand awareness, Get better brand management, Get better user stickiness, Get better quality products, Get more sales.
…and also…Leverage current marketing results, Get better brand awareness, Get better brand management, Get better user stickiness, Get better quality products, Get more sales.
The requirements for Social Media
• Global means localBecause we deal with communities we need to be close to them
• ResourcesCommunity Managers need to get more focus
• ConsistencyThe effort should start and last
• ContentContent should get more focus
Towards a (global) user centric platform
Blog (US) Twitter (US)
20072007 20082008 20092009
…and many moreSocial Media to be
integrated all accrossthe site
…and many moreSocial Media to be
integrated all accrossthe site
Forums (EU, CAN) Twitter (CAN, UK)
Others (UK)
Forums
(Turkey, Russia…) Others (EU)
Search engines’ golden triangles
Golden triangles are dominated by Social Media
SocialSocialMediaMedia
An easy andEfficient
referencing
SocialSocialMediaMedia
An easy andEfficient
referencing
Content more often updated, more linksContent more often updated, more links
Create user centric products
People share, comment, communicate, rank…the product belongs to users.
1M page views after 4 months implementation
1M page views after 4 months implementation
An example : Monster UK
• YouTube: 250 000 views• Facebook: 990 fans
• Created one month ago Bebo, Blogger, Delicious, Digg, Flickr, Friendfeed, hi5, Identi.ca, Linkedin, LiveJournal, Mashable, MySpace, Plaxo, Plurk, Pownce, Slideshare, Tumblr, Twitter, Xanga.
Increased page views by 24% in 9 months on http://content.monster.co.uk/
Increased page views by 24% in 9 months on http://content.monster.co.uk/
