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CSM – Comprehensive Lead Generation Campaign
Project Overview
This campaign generated leads for a new CSM business segment, Limited Service Restaurants and Emerging Restaurants. Through use of direct mail and e-marketing, visitors were directed to a microsite where potential customers were informed and engaged. The microsite gathered contact information, provided initial insight through questions, and opened the door for a sales call.
http://csmfoodservice.com
VISIT THE SITE
CSM Foodservice Microsite – July 29 2010CSM Foodservice Microsite – September 2, 2010
Follow the CrumbsNULLAM NEC MI AT JUSTO COMMODO PORTTITOR. AENEAN SIT AMET.
what we’re made of ABOUT OUR COMPANY
NULLAM NEC MI AT JUSTO COMMODO PORTTITOR. AENEAN SIT AMET.
Follow the CrumbsNULLAM NEC MI AT JUSTO COMMODO PORTTITOR. AENEAN SIT AMET.
Etiam gravida accumsan quam, quis pretium leo porta mollis. Aenean massa sem, fringilla non gravida tincidunt, facilisis nec lectus. Praesent eget ante eu quam suscipit luctus nec. Duis magna nunc, malesuada vitae iaculis eu.
Get ‘em while they’re hot!
Follow the Crumbs
NEW! rich new fillings from CSM!
visit www.john.followthecrumbs.com
© 2010 CSM Bakery Products NA, Inc.
PELLENTESQUE LAOREET ANTE
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Etiam gravida accumsan quam, quis pretium leo porta mollis. Aenean massa sem, fringilla non gravida tinci-dunt, facilisis.
Etiam gravida accumsan quam, quis pretium leo porta mollis. Aenean massa sem, fringilla non gravida tinci-dunt, facilisis.
check out ourproduct portfolio
Your special package will arrive today
direct mail e-blast
Natural Body Spa and Shop
Cox Communications – Band Together
Georgia-Pacific – Leaf Adhesive Products
Identity Design
Acuity Brands – Lighting Collateral System
IDI – Rebrand
http://www.idi.com/
VISIT THE SITE
corporate brochure company newsletter
Project Overview
IDI is a full service real estate company focusing on development, investments, property management and leasing. As the company grew their identity became irrelevant to the company’s focus. This revived identity served to reflect the comprehensive nature of the comapny.
Chris Davis Photography
Mykkeltvedt & Loftin Law firm
AmericasMart – Gardens Outdoor Living
Identity Design
Marine Products Corporation – 2010 Annual Report
MPX 2010 ANNUAL REPORT
This financial strength is due to our tenured management
team and stable stockholder base, and is the result of
good operational management and the awareness that
the recreational boating industry is cyclical. In 2010,
when many of our competitors were still losing money,
we returned to profitability. Our profitability, good
working capital and tax management and prudent use
of capital expenditures allowed us to increase our cash
and marketable securities balances by approximately
$10 million during the year.
The benefits of our financial strength are never more
evident than over the past few years. We know from
experience that the recreational boating industry is
cyclical. We also know that emerging from 2009 our
financial strength proved to be a huge benefit. From
a long-term perspective, our financial strength allows
us to allocate resources to designing and manufacturing
quality products, providing good service to our dealers
and customers, and building the brand loyalty that
builds long-term stockholder value.
DESIGN INNOVATION One of the cornerstones of our
Leading by Design theme is design innovation. It provides
both short- and long-term benefits for us, and is one of
the most important aspects of a company that thrives
on updated designs delivered to discriminating consumers
in a competitive marketplace. Our professional design
team combines high-tech innovation and expert
craftsmanship to create boats that have won 41 awards
for excellence during our history, including 12 Boat of
the Year Awards.
At a time when many manufacturers are unable to
offer new models to the marketplace, we introduced
three innovative new models for 2011. All of them are
larger boats in the Chaparral fleet, and their style clearly
sets them apart from the competition.
Perhaps the most notable is Chaparral’s new 327 SSX
Sportdeck. Within a month of being introduced, this
revolutionary new boat already received praise in our
industry, winning the National Marine Manufacturers’
Association (NMMA) highly acclaimed Innovation
Award in the competitive 25- to 60-foot cruiser category.
Additionally, the boat received widespread media coverage
including a feature article in Boating Magazine.
This large, innovative wide beam bowrider comfortably
carries a large number of passengers for long day trips,
four of whom can sit at the helm facing forward. It can
also serve as a long-distance overnight cruiser as
well as a performance sportboat. The 327 has an
air-conditioned cabin that spans the entire beam of the
boat, and features a standup head, sleeper sofa and a
full entertainment center. A new color scheme and
custom audio system also distinguish this boat from its
competition. These unique features place the 327 SSX
in a strong competitive position.
Another new offering for our 2011 model year is the
330 Signature. This is one of the larger cruisers in our
Signature product line, and is our first cruiser to offer
Chaparral 327 SSX WINNER 2011 NMMA INNOVATION AWARD
Leading by DesignMarine Products Corporation is arguably the most financially stable company
in the industry. Our strong, debt-free balance sheet provides the stamina to
continue to operate and create long-term stockholder value through the
cyclical fluctuations in the recreational boating industry. This was extremely
apparent during the recent downturn, when our financial strength assisted
our dealers in their own efforts to remain solvent.
One of the cornerstones of our Leading by Design theme is design innovation. It provides both short- and long-term benefits for us, and is one of the most important aspects of a company that thrives on updated designs delivered to discriminating consumers in a competitive marketplace.
6
MPX 2010 ANNUAL REPORT
(dollars in thousands, except per share data) 2006 2007 2008 2009 2010NET SALES $261,378 $244,273 $175,622 $ 39,439 $101,011
GROSS PROFIT (LOSS) 59,407 52,463 31,945 (6,557) 17,713
OPERATING INCOME (LOSS) 26,933 22,235 8,799 (19,163) 3,720
NET INCOME (LOSS) $ 20,314 $ 16,423 $ 7,586 $(10,693) $ 3,853
EARNINGS (LOSS) PER SHARE – DILUTED $ 0.52 $ 0.43 $ 0.21 $ (0.30) $ 0.11
GROSS PROFIT MARGIN PERCENT 22.7% 21.5% 18.2% (16.6%) 17.5%
OPERATING MARGIN PERCENT 10.3% 9.1% 5.0% (48.6%) 3.7%
2010 Financial and Operational Highlights
Product Overview SSI AND SSI WIDE TECH™ Chaparral’s SSi sportboats are produced in open bow and cuddy cabin models for the quality- and style-conscious recreational boater. Models for the 2011 model year range in size from 18 to 25 feet, and they have once again set a high standard for engineering excellence, attractive styling, and quality materials and workmanship. This year, Chaparral has incorporated its patented Wide TechTM bow design into several SSi models for additional space in the forward part of the boat.
186 SSi Wide TechTM 196 SSi Wide TechTM 206 SSi Wide TechTM
216 SSi Wide TechTM
226 SSi Wide TechTM
246 SSi Wide TechTM
(featured on cover)
215 SSi Cuddy Cabin
XTREME TOW BOATS In its fourth year, the Xtreme continues to be very popular with wakeboard enthusiasts who want all the features and handling characteristics of a traditional wakeboard boat but with more room, higher speed, and greater fuel efficiency. Features include an onboard ballast system and automatic speed control for tournament wakeboarders. Other features include custom graphics, a high-output sound system and an arch tower with an aft bimini top and rotating brackets. Due in part to its success, Xtreme’s model lineup for 2011 includes four models ranging from 20 to 26 feet in length.
420 PREMIERE Chaparral’s 420 Premiere Sport Yacht is the exciting result of several years of development, and it represents an extension of Chaparral’s quality brand name into a new and exciting product segment. This new product features the Wide TechTM
bow design and the revolutionary Volvo IPS propulsion system, which makes it more maneuverable and easier to dock than other sport yachts its size. The 420 Premiere is produced in a 42-foot model for the 2011 model year.
SIGNATURE CRUISERS In 2011 Chaparral continues the tradition of quality that has made the Signature Cruiser a leader in the luxury sport cruiser market. The Signature comes with many standard features that are options on other cruisers in its class, and the largest Signatures offer a fiberglass hard top, bow thrusters and such style features as underwater lighting. The Signature line ranges from 27 to 37 feet in length, with six models this year.
ROBALO SPORT FISHING BOATS Robalo is continuing its success in 2011 with a line of multi-use sport fishing boats that offer the offshore fisherman a dependable, seaworthy design with all of the features that an offshore fisherman expects. Family fun is also an option with Robalo, with comfortable cabin layouts, plush interiors and spacious seating arrangements.
R220 Center Console R225 Walkaround R240 Center Console R245 Walkaround R260 Center Console R265 Walkaround R300 Center Console R305 Walkaround R227 Dual Console R247 Dual Console
420 Premiere
SUNESTAS The Sunesta, with its patented Wide TechTM bow design, has proven itself again this year with broad customer appeal. With a new interior, this boat combines the best features of many of Chaparral’s other products, and is suitable for most family uses, including cruising, wakeboarding and sightseeing. The 2011 model line offers four boats ranging from 22 to 28 feet.
224 Sunesta 264 Sunesta244 Sunesta 284 Sunesta
270 Signature 330 Signature 290 Signature 350 Signature310 Signature 370 Signature
204 Xtreme 244 Xtreme224 Xtreme 264 Xtreme
PRODUCT OVERVIEW ................................................. 01
FINANCIAL HIGHLIGHTS............................................. 02
LETTER TO STOCKHOLDERS ........................................ 03
LEADING BY DESIGN .................................................. 06
CORPORATE INFORMATION ....................................... INSIDE BACK COVER
MARINE PRODUCTS CORPORATION
(NYSE: MPX) designs, manufactures and distributes premium-branded Chaparral sterndrive and inboard pleasure boats and Robalo outboard sport fishing boats through 137 domestic and 55 international dealers. With premium brands, a solid capital structure and a strong independent dealer network, over the years Marine Products Corporation has generated strong financial performance and has built long-term shareholder value. Marine Products Corporation is also seeking to utilize its financial strength to capitalize on opportunities that profitably increase its market share and broaden its product offerings within the pleasure boat market. For more information, visit our website at www.marineproductscorp.com.
2
SSX SPORTDECKS Chaparral’s SSX offers the performance of a sportboat with the roominess and utility of a pleasure boat. The SSX Sportdeck is offered in four lengths during this model year, all of which have an enclosed head, a wet bar in the cockpit, an integrated swim platform and a transom sun lounge.
327 SSX 285 SSX267 SSX 287 SSX
0706 08 09 100706 08 09 100706 08 09 100706 08 09 10
NET SALES (millions)
AVERAGE SELLING PRICE PER UNIT (thousands)
NET INCOME (LOSS) (millions)
TOTAL NUMBER OF BOATS SOLD
$ 261 $ 244 $ 176 $ 39 $ 101 $ 20.3 $ 16.4 $ 7.6 $ (10.7) $ 3.9 $ 41 $ 43 $ 47 $ 47 $ 45 6,245 5,444 3,590 963 2,145
Coca-Cola - Next Generation Cooler Marketing Brochure
Natural Body – Rebrand
Not valid with any other discounts, specials or gift card purchases and prepaid services. Cannot be used with Spa Finder or Spa Wash. Please present voucher to receive your special rate. Offer expires June 30, 2008
15%discount Not valid with any other discounts, specials or gift card purchases and pre-paid services. Cannot be used with Spa Finder or Spa Wash. Please present voucher to receive your special rate. Offer expires June 30, 2008
SPRING CLEANINGVivamus odio. Sed tincidunt ipsum in dui. Duis sodales malesuada est. Etiam tellus ligula, tristique ac, aliquet in, aliquet vel,
$10OFFproduct purchase of $50 or moreat any Natural Body location!
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225 E. Ponce De Leon Suite 150 Decatur, GA 30030404-370-1330 www.naturalbody.com
storefront signage
template design for fliers and gift cards
Alaven – Unifiber Ad Campaign
DOCTOR RECOMMENDED RELIEF FOR CONSTIPATION Provides gentle relief with no gas or bloating Tasteless, non-gelling, and grit free No minimum liquid requirement Will not interact or interfere with other medications Easy way to add needed fi ber during pregnancy All natural ingredients are ideal for children
For more information, ask your doctor or pharmacist. Visit us at www.unifi ber.com for periodic offers and savings.
Constipation relief has never been
this gentle.
Available at
888.317.0001
. Gentle relief for the whole family.
SAVE $200On ONE Bottle of UniFiber®
Retailer: We will reimburse you for the face value of the coupon plus 8 cents if submitted in compliance with our redemption policy, available upon request. Cash value 1/20 cents. Mail to Alaven Pharmaceutical LLC, PO Box 880414, El Paso, TX 88588-0414. Limit one coupon per purchase. Alaven Pharmaceutical LLC ©2008.
MANUFACTURER’S COUPON / EXPIRES 12.31.09
5 68220 00082 3
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A unique all-natural fiber supplement forgentle constipation relief for the whole family.
Constipation relief has never been this gentle.
Available at
Georgia-Pacific – Recessed enMotion Brochure
features with style
installation into cabinet
automated touchless dispensing Conveys image of high-tech facility Helps reduce risk of cross-contamination Promotes tenant satisfaction
single towel dispensing Controls usage Increases operational efficiency Helps reduce waste Towel transfer mechanism allows for continuous service
optional high capacity stainless steel trash receptacle Turnkey solution Labor savings Promotes well-maintained washroom Matches other stainless steel fixtures Meets ADA requirements when properly installed
electronic sensor icons Paper maintenance needed Dispensing activity Low battery indicator Ease of maintenance Labor savings
recessed mounting Meets ADA requirements when properly installed Creates more walk-thru space Built-in look and feel Professional installation available Reversible door for versatile installation
multiple towel optionsPremium, high capacity, meets
EPA guidelines for recycled fiber.
No other dispenser on the market combines the advantages of a sleek, stainless steel finish, a recessed
cabinet design and Georgia-Pacific’s automatic touchless dispensing technology in one system.
adjustable settings Includes Sheet Length, Sensor
Range, Sensor Time Delay, and Dispensing Mode
multiple power options 4 standard alkaline D cell batteries Easy-to-install batteries Optional AC adaptor available for purchase
elevate the imageOur expanded line of stainless steel enMotion® Recessed Towel Dispensers makes it
easier than ever for you to update your entire facility.
roll towelunit with trash
receptacle
multi-fold cabinet
multi-fold cabinet
(full door unit)
center mount
hanging bracket or full door install
enMotion® Recessed Dispenserexisting unit
upgrade
upgrade
upgrade
Advanced technology that transforms the washroom experience
The enMotion® Recessed Automated Towel Dispenser turns an ordinary wall into a great one. Its sleek
stainless steel finish and stylish design make it as impressive visually as it is functionally. Its “hands free”
towel delivery minimizes the risk of cross-contamination, and its controlled dispensing feature reduces
towel usage by at least 20 percent.* Take a look and you’re sure to discover why the popularity of enMotion®
dispensers is soaring and why they are the ultimate solution for today’s contemporary washroom.
of enMotion® customers are overwhelmingly satisfied with its performance.**97% 97%
**Source: Directions Research, Inc., May, 2007
*Proprietary Research
enhances imageSleek, stainless steel styling conveys a high-end image.
improves hygiene
“Touchless” dispensing minimizes the risk of cross-contamination and creates a more hygienic environment.
meets EPA Guidelinestowel options that meet EPA Guidelines for recycled fiber.
reduces costs One-at-a-time towel dispensing reduces waste.
meets ADA GuidelinesenMotion® dispenser meets ADA guidelines when properly installed.
enMotion® ImpulseTM 8Created by popular demand, the enMotion® ImpulseTM 8 is designed specifically for office breakrooms or anywhere space is tight. It takes up less vertical space, yet uses the same 8.25” wide roll towel as the enMotion® recessed dispenser. And, it delivers many of the same benefits as its larger predecessors.
contemporary finish
one-at-a-time towel dispensing
automatic touchless dispensing
smallest enMotion dispenser available
same towel SKUs as enMotion recessed
adjustable settings in a convenient location
proven technology designed with space in mind
Shepherd Center – Rebrand
Project Overview
Shepherd Center is an Atlanta-based non-profit hospital focusing on spinal cord and brain injury. Shepherd Center wanted their identity to reflect the hope that comes from the rebuilding of a life. This was accomplished by incorporating personal accounts of recovery as a part of the overall brand focus. A fresh, bright color palette further reinforces the positive environment Shepherd Center offers their patients.
