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Are you feeling overwhelmed with Social Media Choices? This short slidedeck tries to simplify and shows how blogs really become the center and Facebook, Twitter, YouTube and Enews all complement the blog. And how so much of it is free!
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The Big Social Media Picture
Michelle FontaineSocial Media Seat
Company: FBSmarty
MBA, 2002, Assumption College – Marketing Concentration
Marketing Communications Career Always a teacher, always a student Corporate career, but entrepreneurial heart Mother of 3, grandmother of 4
A few favorite words: Loving, giving, philanthropy, softness, appreciation,
fairness, graciousness, forgiveness, satisfaction
Michelle Fontaine
Convince you that small businesses can flourish using mostly FREE social media processes!
FBSmarty is on a Mission!
The Big Picture starts with Blogging!
BLOG – Your Digital Asset
Twitter – 140 charactersfast streaming – link to yourBlog posts
YOUTUBE – Best video vehicleLink and embed your videos into your blog posts
ENewsletter – The In Box – use Summary of your blog posts asEnewsletters leading to blog
FACEBOOK – 400 character tow truckLinks to your original blogposts – YOU are a thoughtleader - not just passing onother posts
Visibility – the more you write about what you know, the easier you are to find!
Positions YOU as the authority! The easier you are to find, the more business
you’ll get! It’s basically FREE! It is not difficult, just new to you!
Why Blog?
Cumulative Blog Power!More text waiting for people to find!
Grow your Digital Asset over Time
Open a FREE WordPress account at wordpress.com
Choose a template and start! Schedule blog posts to come out at certain times Set blog posts to publish automatically to
Facebook and Twitter! Use summaries of Blog posts for enewsletters Figure out what your keywords are – use the
Google Alert Keyword tool. These are the words people use when they search.
Blog How and Where?
Create MindMaps for Topic Ideas!
Challenges, how-tos, testimonials, interesting jobs, cases
Write at least once a week, consistently 350 words is fine or even less Write simple, short sentences – easy to read No unnecessary fluff, extra words, jargon, etc. Spell Check, use dictionary.com and
thesaurus.com for help.
Write about What?
No website? No problem. Start a FREE Word Press blog (wordpress.com) Create a Facebook Business Page Free Custom Pages available through several
vendors like TabSite, Static HTML Facebook custom mini-site could even replace
your website needs!
Where to Start
Maybe not Radical idea – do it on Facebook Custom Page sites People use Facebook to socialize. They don’t really
want to leave it, so give them your message ON Facebook.
Do you really need a Website?
Do you need a website?
My FacebookBusiness Page The middleIs a ‘customPage’ or mini-website!Note the navigation.
We can buildYou a customArea in your Facebook Page!
View it live atFacebook.com/fbsmarty
If you have already ‘liked’My page, then click on the Welcome Link on the Left.
It’s like a content management system!The custom part is built for you – not free, but quite affordable.YOU have the power to Post, to upload photos and videos, add other 3rd party pages and lots moreYOU are in control!
Why Custom Pages?
Get my weekly enewsletter for tips Go to fbsmarty.com and enter your email
Take my blogging workshops Take my Facebook for Business 6-week
course (on line or in Douglas – 2 hours per week)
Details on all workshops can be found at www.fbsmarty.com
Too much to absorb?
Michelle Fontaine508-769-9137www.fbsmarty.comFacebook.com/fbsmarty
Contact Me ;)
