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Connecting Global Competence
SEE THE BIG PICTUREIN THE SMALLEST DETAIL.Future prospects for developing and manufacturing innovative electronics.
FACT SHEET
International Trade Fair for Electronics Development and Production.
March 14–16, 2017 Shanghai New International Expo Centre productronica-china.com
EXHIBITION PROFILE KEY FIGURES SEGMENT HIGHLIGHTS SMT DEMO LINE HALL ASSIGNMENTSSIGNS OF HIGH SATISFACTION
2012 2013
41,847
2014
47,287
2015
51,498
0
5000
1,0000
15,000
20,000
25,000
30,000
35,000
40,000
Total
45,000
50,000
55,000
60,000
2016
55,365 61,455
2012
664
2013
737
2014
868
2015
1,006
2016
1,088
100
200
300
400
500
600
700
800
900
Total
1,000
1,100
INNOVATIONS AT PRODUCTRONICA CHINA
SMT
Soldering and joining
technology for PCBs (soldering,
gluing, dispensing, coating
equipment, etc.)
Test and measurement, quality
assurance
Production logistics and
material-flow technology
Production subsystems
(industrial robots, motion
control, drive technology, etc.)
Clean room technology
LEDs production
Production
materials/equipment (metallic
& non-metallic preliminary
products and semi-finished
goods, process materials, etc.)
Cable processing and
connector
manufacturing
Coilware production
Component
manufacturing
Organic and printed
electronics
Production technologies
for batteries and electrical
energy storage
Visitors: 61,455 (YOY 11% increase)
Exhibitors: 1,088 (YOY 8% increase)
Exhibition space: 62,000 sqm
International pavilions: Germany, Japan
* Figures include numbers of electronica China and productronica China.
2016 KEY FIGURES*
VISITOR NUMBER
EXHIBITOR NUMBER
PCB and circuit-carrier
manufacturing
EMS
EXHIBITION PROFILE KEY FIGURES SEGMENT HIGHLIGHTS SMT DEMO LINE HALL ASSIGNMENTSSIGNS OF HIGH SATISFACTION
0%
5%
10%
15%
20%
25%
30%
35%
0%
10%
20%
30%
40%
50%
4%
36%
17%
12%
10% 8%
7% 7% 5% 7% 5%
48%
28% 26%
13% 13%
2%
12%
5%
2%
16%
10%
1% 1% 1%
22%
10%
0%
5%
10%
15%
20%
25%
8% 7%
23%
18%
12%
5%
14%
10%
1% 1% 1%
2016 KEY FIGURES*VISITOR ANALYSIS (BY TYPE OF BUSINESS)
VISITOR ANALYSIS (BY JOB RESPONSIBILITY)
VISITOR ANALYSIS (BY INDUSTRY—MULTIPLE CHOICES)
EMS/OEM
Electroniccomponents
Manufacturingequipments Electronic
assemblies/ subsystems
Agent/distributor/
dealer Materialsupplier
Scientific institution/association/
universityApplication/usage ofelectronic components/assemblies/subsystems
Others
Media
Publicadministration/
authorities
BD/sales/marcom
Railtransit
OthersJournalist/editor
R&D/design
Manufacturing/production
ProcurementCorporate
managementEducation/
scientific research
Quality controlGovernment
administration
Others
Intelligentbuilding
Security &protection
systemLightingengineering
Militaryelectronics
Aviation &space technology
Householdappliance
Mechanicalengineering
Internet ofThing (IoT)
Computers &peripherals
New energy
Medicaltechnology
Communicationsystems
Consumerelectronics
Automotiveindustry
Industrialelectronics
plan to attend productronica China again
98%of visitors
plan to participate in the next productronica China
97%of exhibitors
feel that attending productronica China benefits them moderately to greatly with regard to their professional activities or education / training
98%of visitors
* Source: visitor registration analysis at electronica and productronica China 2016.
70%
75%
80%
85%
90%
90%
88% 87%
83% 85%
87%
75%
80%
85%
90%
95% 92% 92% 90%
96% 96%
93% 94% 93%
SIGNS OF HIGH SATISFACTION*
Presence of
Chinese exhibitors
Presentation ofinnovations
Preparing futurebusiness transactions
EXHIBITORS—BUSINESS GOALS REACHED
Company, product &image presentation
promotion
Exchange ofexperience
Studying thecompetition,
market overview
Maintaining existingbusiness relationships
VISITORS—OVERALL ASSESSMENT
Completeness/
breadth of product range
Presence of market leaders
Character of a
leading trade fair
Clarity of product range/
segmentation
Quality of visitor information provided
by the trade fair company
Promotion of the trade show
Presence of
international exhibitors
KNOWLEDGE
TRANSFER AT
PRODUCTRONICA
CHINA
Electronics manufacturing technology
application contest
Face to face discussion on electronics
manufacturing process
Electronics manufacturing automation forum
Wire harness manufacturing innovation forum
Sino-europe flexible & printed electronics forum
* Source: exhibitor and visitor survey at productronica China 2016. Rating of good to excellent.
70%
75%
80%
85%
90%
94%
91% 90%
82%
85%
Completeness/breadthof product range
Character of a leadingtrade fair in China
Promotion ofthe trade show
Clarity of productrange/segmentation
Frequency of visitorsentering your stand
EXHIBITORS—OVERALL ASSESSMENT
75%
80%
85%
90%
95%
88% 88%
96% 94%
LL AA
94%
ENTT
94% 94%
84%
87%
ORSS—
Studying the competitionGeneral market
orientation
Preparing future
business transactions
Information about/looking
for new products, innovations
Seeking and identifying
distributors/new agents/partners
Maintaining existing
business relationships
Building up new
business relationships
Doing business
during the fair
VISITORS—BUSINESS GOALS REACHED
Further education/
increasing professional knowledge
EXHIBITION PROFILE KEY FIGURES SEGMENT HIGHLIGHTS SMT DEMO LINE HALL ASSIGNMENTSSIGNS OF HIGH SATISFACTION
SEGMENT HIGHLIGHTS
ELECTRONIC MANUFACTURING AUTOMATION SEGMENT
MOTION CONTROL SEGMENT
SMT SEGMENT
SOLDERING SEGMENT
EXCERPT OF EXHIBITORS
EXCERPT OF EXHIBITORS
EXCERPT OF EXHIBITORS
EXCERPT OF EXHIBITORS
EXCERPT OF EXHIBITORS
CABLE PROCESSING SEGMENT
DISPENSING SEGMENT
EXCERPT OF EXHIBITORS
EXCERPT OF EXHIBITORS
MATERIALS SEGMENT
productronica China provides us a very good opportunity to exhibit our
new products. Many of our customers visited this show and got a lot of
information about automation and Industry 4.0 here.
We are impressed by the power of the exhibition in China and very
surprised about the show scale, product scope and the number of
visitors. We are already looking forward to exhibiting next year.
We are very satisfied with the number of visitors. We had discussions
with our existing clients and potential customers. They had a very
good impression of this show. There is no better place in Asia than
productronica China to exhibit our best machines. We are sure to
join the show next year.Herbert Hofmann, Vice President of CRM, Managing Director of Greater China, ASM Assembly Systems Ltd. Sugimoto Yoshiyuki, General Manager, Musashi Engineering Shanghai Ltd. Marcus Setterberg, Managing Director, Komax (Shanghai) Co., Ltd.
EXHIBITION PROFILE KEY FIGURES SEGMENT HIGHLIGHTS SMT DEMO LINE HALL ASSIGNMENTSSIGNS OF HIGH SATISFACTION
At the SMT Innovation Point of productronica China 2016, four production lines were built
to unveil the complete production process of surface mount. Yamaha, together with Heller,
installed the first line with their high-performance compact printer, high-efficiency modular
and high-end hybrid optical inspection system and presented their solutions for the first time
at a show. DEK and SIPLACE, two units of ASM, built a simulation line with REHM fitting for
smartphones and automotive electronics production. Speedprint, together with Europlacer
and BTU, constructed another line that demonstrated the mounting processes in military
and aerospace electronics. Local leading players, including Desen, Faroad and KAIT
Zhenhuaxing, assembled the fourth line to show Chinese innovative capability in SMT
industry.
YCP10
DEK NeoHorizon 03ix SIPLACE TX
DSP-1080 VCTA-V850 CPM-Ⅲ KAT-10000-N
VisionXS
YSM20 YSi-V 1936MK5
SP710 iineo I Pyramax 125N V510 Optimus 3D AOI
SMT INNOVATION POINT AND DEMO LINE
PRODUCT REVIEW
SPONSOR
DEMO LINE
Demo line 1: Automotive & security electronics
Demo line 2: Military & aerospace electronics
Demo line 3: Smartphone & automotive electronics
Demo line 4
EXHIBITION PROFILE KEY FIGURES SEGMENT HIGHLIGHTS SMT DEMO LINE HALL ASSIGNMENTSSIGNS OF HIGH SATISFACTION
electronica-china.com
world-of-photonics-china.com
HALL ASSIGNMENTS
electronica China is the leading trade show for
electronic components, systems and applications in
China as well as the Asian-Pacific region. Growth of a
decade has established electronica China a name for
its high-end applications and technological innovations.
A series of international innovation forums, addressing
important application trends and growth markets, offer
the electronic community in China the latest industry
trends and solutions.
As Asia’s largest trade show for lasers, optics and
photonics, LASER World of PHOTONICS CHINA has
always taken a leading role in the industry and
showcased its entire spectrum in four categories: Laser
Systems for Production Engineering, Lasers and
Optoelectronics, Optics and Manufacturing Technology
for Optics, Imaging and Optical Metrology. From
fundamental research to industrial applications, LASER
World of PHOTONICS CHINA dedicated itself to the
development and innovation of all fields in the industry,
providing you with the best platform for finding
solutions in light.
E4 E5 E6
E4
E4
E4
E4
Power supplies
Semiconductors
Micro nanosystems and Sensor
technology
Automotive electronics/Testing
E4 Test and measurement
E4 Embedded systems
E5
E5
E6
Displays
Passive components
Switch and interconnection
technology
E6 Cable and wire
E1 E2 E3
E1 Cable processing and connector
manufacturingE1 Component manufacturing
E2 EMA and motion control
E2 Dispensing
E2 Materials
E3 SMT
E3 PCB manufacturing/PCBs and
other circuit carriers
E3 EMS
EXHIBITION PROFILE KEY FIGURES SEGMENT HIGHLIGHTS SMT DEMO LINE HALL ASSIGNMENTSSIGNS OF HIGH SATISFACTION
Messe Muenchen Shanghai Co., Ltd.
Add: 11th floor, PINGAN FORTUNE Tower,
1088 Yuanshen Road,Pudong New Area,
Shanghai, 200122
Tel: +86 21 2020 5553
Fax: +86 21 2020 5688
Beijing office
Add: Rm. 2908, China Overseas Plaza, No.8
Guanghua Dongli, Jianguomenwai Avenue,
Chaoyang District, Beijing, 100020
Tel: +86 10 8591 1001*801
Fax: +86 10 8468 2519
Shenzhen office
Add: Rm. 1410, International Chamber of
Commerce Tower, No. 168, Fuhua 3rd Rd,
Futian District, Shenzhen, 518048
Tel: +86 755 3335 8738
Fax: +86 755 3335 8730
CONTACTS
Global partnership: electronica China and
productronica China are part of Messe München's
network for the electronics industry, which
includes leading international and regional trade
fairs around the world.
More than 5,900 exhibitors
More than 210,000 visitors
More than 1,000 media representatives
Strong local partner network
Partnership with important industry associations
YOUR ACCESS TO THE WORLD OF ELECTRONICS
Messe München GmbH
Project Management
Ms. Tingting Lu
Senior Exhibition Manager
Tel: +49 89 949-20321
Fax: +49 89 949-9720321
Sales Germany
Ms. Agnes Nagy
Sales Consultant
Tel: +49 89 949-20561
Fax: +49 89 949-9720561
