Schedule, What Schedule? Rethinking

Appointment TV.The Future of Media Consumption

Media Consumption up to Now

● Radio● TV● Big 3 Networks● The Birth of Reruns● Pay Cable● VHS -->DVD-->BluRay home media● 500 channels and nothing's on● On Demand● Youtube channels, New Fronts, Mobile,

Ultraviolet, Aereo, Slingbox, etc

Addressing the New Normal

● Media Viewing in a thousand new ways● Time-shifting more and more content

○ Fewer audiences viewing the same content at the same time

○ More pausing, re-playing, jumping to highlights and other user behaviors

○ East Coast / West Coast out of sync on social media● Tweet seats in theatres● Only a few formats ensure LIVE VIEWING

○ Voting competitions○ News○ Sports

Looking Into the Future of Appointment TV

● Can TV advertising survive the shrinking LIVE viewing audience?

● How can the time-shifted audience be leveraged to make other content popular?

● What technologies can help?● What content strategies can help?