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Satya Nadella

Septo Indarto ( Team Double S )

He is an exceptional in running

projects at Microsoft , when

Microsoft was looking for a new CEO

to lead the company into the future ,

Satya Nadella is the right person to

occupy the post of CEO . For those

who know their roles , he is a veteran

of information technology , but he

has the ability to read business

opportunities , such as what

technology should be developed to

remain capable of being the best in

the technology market control . He

should continue to improve the

ability of Microsoft's innovation when

competition among technology

companies is getting fierce . Windows

is a very popular operation system

but this time all computer users have

many options . Not all Microsoft

products successfully but many

successful Microsoft products . The

next step is how to create a new

business model for Microsoft .

Microsoft is king for now , but the

company's competitors will continue

to spur them to subvert Microsoft

innovation , Google is a formidable

opponent that can not be taken

lightly . Microsoft should continue to

see this new innovation . Satya

Nadella is the one who should be

able to run all of Microsoft's vision

and mission , he will bring the change

the company 's direction to the

future era .

The first day when he served as CEO

was that he sent an e - mail

throughout the employee and one of

the letter is the need to innovate . He

writes that we need to prioritize

innovation is central to the value of

empowering users and do more in

the organization . Satya Nadella will

see increasingly fierce competition ,

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he had to bring Microsoft as a

company towards new technology ,

he said : The best work happens

when you know not just a job , but

something to improve the lives of

others. This is an opportunity that

encourages us in this company .

Satya Nadella started career at

Microsoft in 1992, he was involved in

many important projects at Microsoft

,the last position at office was

Executive Vice President of Group

Cloud and Enterprise . He brings a

new vision that is: He wants to not

only improve the ability of Microsoft

employees but also improve people's

lives . Microsoft want to improve

quality of life through information

technology . Satya Nadella For many

companies who want to change the

world but very few who have all the

necessary elements that talent ,

human resources , and perseverance

. He chose work at Microsoft because

the company has seen all of these

requirements . He called on all

employees to build a foundation

together so that Microsoft will

continue to become a company that

is full of great talent for creating

many innovations that benefit the

public good.

Microsoft currently has to deal with

competitors who want to beat their

dominance. Apple is one of their

competitors and has created a very

strong branding for Apple lovers,

where Microsoft is very difficult to

compete. Google continues to do a

lot of innovation and information

technology world offers many

technological innovations through

the Internet and offer their products

for free and paid products at an

affordable price , Android's success is

one example of where Google is

becoming a very important player in

the mobile era , where Microsoft very

difficult to beat the dominance of

Google .

Satya Nadella is a scholar who won

three titles, from the university are:

1 . Mangalore University.

2 . University of Wisconsin in

Milwaukee

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3 . University of Chicago

The reason Bill Gates appointed Satya

Nadella as CEO there are three

reasons, namely: He is a leader who

has high skill, have a business vision,

his ability to bring all people into a

strong team work. Satya Nadella

mission is to increase innovation and

also enhance the growth of current

products and future. Satya Nadella

will lead to a new era which

Microsoft creator of the operating

system software to be a company

that creates software and services. It

will bring new Microsoft towards to

increase sales.