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A Focus on Cloud Computing and Mobile devices makes sense for Microsoft. But it's not enough to win back the hearts and minds of customers. Enterprise customers need easy ways to develop Apps for ALL mobile phone platforms, not just Windows. They also need easy and secure ways to migrate customer data to secure private clouds that can be hosted in each national territory in which they do business. So, Microsoft should focus on: 1. Cross-Platform Mobile App development tools 2. Secure Private Clouds 3. Customer Clouds 4. Rapid Application Development More at:
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Patricia Seybold Group Trusted Advisors to Customer-Centric Executives
What should Microsoft’s Strategy be?
An Open Letter to Satya Nadella, Microsoft’s new CEO from Patty Seybold
February 14, 2014
Patricia B. Seyboldwww.customers.com
1 www.customers.com
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives www.customers.com2
Satya Nadella, CEO, Microsoft
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives www.customers.com3
Dear Satya,It’s not focused enough to say your strategy is mobile + cloud. Microsoft should empower development of multi-OS mobile apps. These apps should interact with one another and with customer-critical applications hosted by enterprises of all sizes in secure, private, locally-hosted Microsoft-supplied Customer Clouds.
Your sweet spot should be low bandwidth-intensive, feature phone apps that will empower people in third-world countries and in rural areas. Most people in the world are not wealthy. Most of us don’t want to live and work in big cities.You’ve lost your way in the enterprise, but it may not be too late if you can address CIOs’ biggest showstoppers: BYOD chaos, security of customer data, migration to the cloud, and rapid, agile, application development.
Respectfully,
Patty Seybold
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives
“Enterprise A”Private Cloud“Enterprise A”Private Cloud
Brand A Customer Cloud
USA
Brand A Customer Cloud
Australia
Brand A Customer Cloud
UK
Brand A Customer Cloud
South Korea
Brand A Customer Cloud
Brazil
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives
Customer Clouds let customers manage their stuff
© 2013-2014 Patricia Seybold Group, Inc.6 www.customers.com
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives
Additional Reading:
Customer Clouds and Cloud Computing:
Cloud Computing in 2015: End-Customers’ Priorities Will Drive Companies’ Customer Cloud Implementations, by Patricia B. Seybold, Customers.com Press, December 13, 2013, http://dx.doi.org/10.1571/ta12-13-13cc
What’s Happening in IT and What’s on Our Radar? Observations and Trends from Patty’s Pioneers’ Spring Meeting, by Patricia B. Seybold, Customers.com Press, May 24, 2012, http://dx.doi.org/10.1571/psgp05-24-12cc
What's Your Customer Cloud Strategy? Twelve Customer Requirements to Include as Your Firm Migrates to Cloud Computing, by Patricia B. Seybold, Customers.com Press, February 9, 2012, http://dx.doi.org/10.1571/ht02-09-12cc
Why Apple's iCloud Service Will Be Successful: iCloud Service Provides Much-Needed Seamless Synchronization of Digital Media and Applications, by Patricia B. Seybold, Customers.com Press, June 30, 2011, http://dx.doi.org/10.1571/psgp06-30-11cc
Living and Working in “the Cloud”: How Digital Services Are Reshaping Our Lives, by Patricia B. Seybold, Customers.com Press, June 2, 2011, http://dx.doi.org/10.1571/bp06-02-11cc
Five Reasons to Put Your Business in the Cloud: How SaaS Is Changing Ecommerce and the Software Industry, and What You Should Do About It, by Susan Aldrich, Customers.com Press, April 14, 2011, http://dx.doi.org/10.1571/psgp04-14-11cc
2011 in Cloud Computing: The Empire Strikes Back! Patty's Pioneers' Predictions for 2011, by Patrick K. Kerpan, Customers.com Press, January 6, 2011, http://dx.doi.org/10.1571/psgp01-08-11cc
8 www.customers.com
Patricia Seybold Group Trusted Advisors to Customer-Centric Executives
Additional Reading:
Mobile Development:
Why Alaska Airlines Considers Mobile Development a Core Competency: Speed Up Improvements in Customer Experience through Mobile, by Patricia B. Seybold, Customers.com Press, February 21, 2013, http://dx.doi.org/10.1571/cs02-21-13cc
Shopping Smarter with Mobile Devices Changes the Face of Holiday Shopping: Mobile Makes Its Mark on Thanksgiving, Black Friday, and Cyber Monday Sales in 2012, by Patricia B. Seybold, Customers.com Press, November 29, 2012, http://dx.doi.org/10.1571/psgp11-29-12cc
The Mobile E-Wallet Customer Ecosystem: What Types of Players Need to Partner and What Do They Need to Do to Gain Customers’ Trust? by Patricia B. Seybold, Customers.com Press, September 14, 2012, http://dx.doi.org/10.1571/vs09-14-12cc
Nature's Scitable: Going Mobile: Why Scitable Chose a Mobile Web Strategy Over a Mobile App Strategy for Its First Mobile Initiative, by Patricia B. Seybold, Customers.com Press, March 31, 2011, http://dx.doi.org/10.1571/cs03-31-11cc
Designing/Refining Your Mobile Strategy: Fourteen Approaches to Consider as You Reach Out to Customers Using Mobile Devices, by Patricia B. Seybold, Customers.com Press, December 23, 2010, http://dx.doi.org/10.1571/psgp12-23-10cc
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