POWER OF PROMOTIONUtilizing Promotional Products in your Marketing Plan

SARAH CARROLL

Irish Dancing Witty Bright Creative

POWER OF PROMOTIONAL PRODUCTS

INDUSTRY SURVEY RESULTS . . .

40%

20%

40%

Top Promotional Items

FoodApparelWriting Insturments

MARKETING PLAN KEY ELEMENT PROMOTIONAL PRODUCTS

SADLER INSURANCE

Client and Employee Appreciation Gift Problem: Client looking for canvas bag for over a year that would fit

his company colors. Solution: Through a vast network of suppliers, we secured the right

product in the exact color with the custom specifications for this project.

REFERRALS FOR SARAH

Ideal Clients TRADE SHOW ~ “I am so busy getting ready for the next Trade Show

. . .” EVENT SPONSOR ~ “We have a big event coming up in the next 4

months.” Launching a New Product or Service ~ “We are introducing our new

widget next month.” Ideal Components

Budget

Concept

Expected Outcome

Logo/Art

Time (can do rush jobs however, 3-4 week lead time is ideal)

THINKING OUT OF THE BOX

ECO ITEMS

Sustainability Green Recyclable

RIGHT SOLUTION

Look at Art/Logo Provide client options for decorating promotional item

Embroidery

Silk Screen

Engrave

Laminate

Die Cast

Embedment

Color Fill Deboss

Color Stamp

Deboss

Emboss

Embroidery

Engraving

Etching

Foil Stamp

Silkscreen

3D Embrodery

AWARDS & RECOGNITION

Sales Award Employee Recognition Awards Years of Service Awards Client Appreciation Schools and Community Events Tournaments and Competitions